I'm wondering that where in the world "content is king" came from from Google? or from other users or marketers out there? Well, I think this common statement maybe overlooked by other people just to show that they have the quality content or story but in reality it doesn't make conversation and it is not engaging which means your content is not credible to share. In this interesting content "Building better content by improving upon your competitors" posted by Bill Sebald from the Moz blog site will discuss the importance of building better content upon your competitors. Kindly visit this link for your reference and study this story on how we overcome our competitors with the best content. Building Better Content By Improving Upon Your Competitors - Moz