Another new content for me that will discuss the in-depth on how the search engine understand the queries of the users to provide them the most related information such as words and images that are considered as a signal for the users. "Get ahead of Google with insight into semiotics" posted by Isla McKetta from the Moz blog site. Semiotics is really new to you and if you want to know more kindly visit the link for your reference and let see how this interesting content will benefit you. Get Ahead of Google with Insight into Semiotics - Moz