We usually look for large audiences and less competition some are having a hard time for this but are not actually that hard to find. In this article targeting your audience earlier in the buying process posted by Rand Fishkin from the Moz blog site he will explain the benefits of this broad unexplored place and discussing on how to reach targeted customers before they will know that they are looking for you. Kindly visit this link for your reference and study this interesting content for increasing your conversions. Targeting Your Audience Earlier in the Buying Process - Whiteboard Friday - Moz