John sold me a review copy. Bottom-line: Extremely satisfied.
Turnaround time was fast and he went past just plugging a competitor's site into a tool and exporting. When my initial thoughts for key phrase to focus on were off-base, he recommended alternative one(s) to look at which will help me significantly for the site I'm building to compete with the one he researched.
He completed the work faster than I expected with ordering well past the end of his work day.
I would use his service again and had a great experience.