Is it fair? Ethically no, but we can't deny it.
- How fair is it that Real Madrid spent $500 Million in player acquisitions this year?
- How fair is it that companies like Microsoft, Google and others dominate their niches just because they have more money?
- How fair is it that Nike, Puma and Adidas have 95% of the market just because they can spend zillions in ads?
It's all about creativity, will to win and persistence imho.
When I first started this online biz I got mad daily just because all major players in my main niche could buy whatever ad spots they wanted and easily beat me up in Serps, these days I bet they keep complaining 'cause I'm beating them all the time, but it took me 3 years, a lot of work and persistence to achieve what I have.
You all should do the same; instead of complaining about rules, learn to play by those rules.