I've blogged and forum posted so much about this issue I'm almost dizzy.
But I thought I'd post here 3 MUST READ articles about the issue.
(I'll save you from all my commentary.) But if you are at all concerned about or confused about what this means to your business, be sure to read these.
FTC Responds to Blogger Fears: "That $11,000 Fine Is Not True"
Retracts rumor they are going to issue fines, goes into disclosures needed and how they are going to enforce. Lots of important info.
New FTC Rules for Testimonials and Endorsements in Marketing
Joel Comm's ATTORNEY weighs in on his interpretation and what you need to do.
Blogger/Affiliate Disclosure Policy Generator
Will make your life easier. Enjoy!Hope this helps and best of luck!