Enrich your Pages with Content:
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. This is a major misunderstanding. It is true that your main keywords and key phrases should be in your title tag and your description meta tags, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Search Engines will not recognize that your page is truly about a Product/Service unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.