I don't quite like the Online/Offline icon for the Live Support.
The gradient below the navigation bar can be improved.
What's the reason for the change of logo? The current one looks good.
The cartoon guy, I believe, can be downloaded from some websites. I think getting a professional illustrator to draw a unique character will add more value to your site. You may want to take a look at this.
Thumbs up on the drop down menu.
For the sub page, I would spice up the page with some nice stock photos relevant to each pages. By the way, whats the mouse icon there for?
A change in the button design would be good. Especially the order button.