4. URL Optimization
a) Optimizing Domain Names / Sub-Domain Names
b) Optimizing Folder / File / Images Names
4a. Optimizing Domain Names / Sub-Domain Names
Domain Name: Domain Registration
• Registering your domain for a long duration such as 5 years will tell search engines that you are serious about your website and do not have intentions of a spam page.
• Do not hide your domain registration details using Private Registration services. Some search engines consider websites with hidden details as spam.
• Domain that have existed for a while (2 or more years) appear to have better ranking on search engines. So, you may buy some old domains, related to your business through domain auctions – visit http://www.domaintools.com/
Keywords in Domain Name / Sub-domains
• Include your most relevant keywords into your domain name as the domain has a big impact on search engines.
• Keep your domain name to max. 1 – 4 words. A total of 5 or more words can be considered as spam.
• Use hyphens (-) to separate your keywords/phrases. For examples:
o Old-Furniture.com
o UK-Laptops.com
o Interior-Decorator.com
o SEO-Dubai.com etc.
4b. Optimizing Folder / File / Images Names•
Include your most relevant keywords into filenames of pages and images of your web site as the filename has a big impact on search engines.
• Keep your keywords in filenames to a minimum of 1 – 2 words. Adding many keywords in filenames can be considered as spam.
• Use hyphens (-) to separate your keywords/phrases. Example:
?? SEOIntl.net/SEO-Products/Keyword-Research-tools.htm