4. URL Optimization
a) Optimizing Domain Names / Sub-Domain Names
b) Optimizing Folder / File / Images Names
4a. Optimizing Domain Names / Sub-Domain Names
Domain Name: Domain Registration
Registering your domain for a long duration such as 5 years will tell search engines that you are serious about your website and do not have intentions of a spam page.
Do not hide your domain registration details using Private Registration services. Some search engines consider websites with hidden details as spam.
Domain that have existed for a while (2 or more years) appear to have better ranking on search engines. So, you may buy some old domains, related to your business through domain auctions visit http://www.domaintools.com/
Keywords in Domain Name / Sub-domains
Include your most relevant keywords into your domain name as the domain has a big impact on search engines.
Keep your domain name to max. 1 4 words. A total of 5 or more words can be considered as spam.
Use hyphens (-) to separate your keywords/phrases. For examples:
o SEO-Dubai.com etc.
4b. Optimizing Folder / File / Images Names
Include your most relevant keywords into filenames of pages and images of your web site as the filename has a big impact on search engines.
Keep your keywords in filenames to a minimum of 1 2 words. Adding many keywords in filenames can be considered as spam.
Use hyphens (-) to separate your keywords/phrases. Example: