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Thread: 5. Keyword Positioning – where to place your main keywords

  1. #1

    5. Keyword Positioning – where to place your main keywords

    [b]5. Keyword Positioning – where to place your main keywords[
    a) Keyword in title tag <title></title>
    b) Keyword in Description Meta-tag
    c) Keyword in Keyword Meta-tag
    d) Keyword in Page Contents
    e) H1, H2 and H3 (Heading)
    5a. Keyword in title tag <title> . . . </title>
    • Keep your title short, roughly 20 – 60 characters
    • Include your targeted keywords in your title. Place your most targeted phrases at the beginning.
    • Titles appear in search engine listings; a short, attractive title may help make users click through to your site.
    • Avoid: missing titles, irrelevant titles, welcome titles etc.
    • Use different titles for every page.

    Relevant Links:
    5b. Keyword in Description Meta-tag
    <meta name="description" content=" … "/
    • Describe your page in Meta description tag in max. 200 characters.
    • Include your targeted keywords in your description.
    • Some search engines display Description tag info along with the title in SERP so write it to grab users’ attention.
    5c. Keyword in Keyword Meta-tag
    <meta name="keywords" content="keyword 1, keyword 2, keyword 3, …"/>
    • Keep the tag to a maximum of 10 key phrases and separated by comma (,)
    • Every keyword listed under keyword tag should appear at least once in your web page content (body). If not, the keyword will be considered as irrelevant spam.
    • Some search engines avoid this tag. But, you shouldn’t.
    • Avoid repeating keywords
    • Only use keywords that are relevant to your page contents.
    5de. Keyword in Page Contents &
    H1, H2 and H3 (Heading)
    • Your keywords should appear at a ratio of once every 20 words.
    • If you do not have much text in your web page, ensure you have it displayed at least once.
    • Most relevant keywords should be near the beginning of the content (body) and also in large fonts.
    • Use your targeted phrases in paragraph headings and in the beginning paragraphs.
    • Don't use techniques such as keyword stuffing or invisible text.
    • Place your most relevant keywords in H1 tag, secondary keywords in H2 and H3 tags.
    Keyword Font Styles
    • Your keywords should be placed in tags which will emphasize the keywords such as Strong, Bold, Italic or Underline styles and even in larger fonts.
    Image ALT Tags
    • Images should be described using ALT tags. You should use ALT tag to describe the images; not to list your keywords.

  2. #2

    Re: 5. Keyword Positioning – where to place your main keywords

    Keywords falls under the category of On-Page Optimization.. Using this kind of strategy will surely help you to get better results..

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