6. Optimizing Page Contents
a) Relevant, Fresh & Unique Contents
b) Ideas for adding Quality Contents
c) Title, Meta Description, Meta Keywords
d) Image & NOFRAME ALT tags
e) Optimizing Flash Sites
f) Optimizing for Local (Area Specific) Marketing
g) Easily Readable Codes - W3C validated
h) Graphic-embedded Text
j) Optimizing Dynamic Contents
k) Landing Page Optimization
6a. Relevant, Fresh & Unique Contents
The most important on-site factor is to add fresh, unique and relevant contents frequently; so focus on creating quality contents. Add FAQ section, Product reviews, describe your products and services in details, Customers testimonials, how-to articles, tips or tutorials. Use approx. 100 150 words of text in a page.
6b. Ideas for adding Quality Contents
The main factor of a good SEO strategy is to add quality contents to your site. But, webmasters and business owners ask How to get Quality Contents for my site? Heres a few ideas to add good and relevant contents to you site:
o A calendar of events See what is happening in your area that is related to your target market and industry. Add a calendar of related events.
o Pictures - Add Pictures of events, places, buildings, projects etc. with a single-paragraph description about them. Try to be relevant.
o Blogs & Forums - Add Blogs and Forums with your web site. Post news and product update/reviews and let people comment about them.
o Articles or pages of interest to your target audience
o Q&A Session let visitors ask questions related to your market / field / expertise and give them your expert opinion.
o Tips section post tips about your business fields and let other expert post tips.
o Add FAQ Section
o Add How-to guides & tips
o History of your industry / trends in different countries
o Interviews Take & Publish interviews of experts in your industry
o Post Videos related to your industry or video lectures / tutorials
o Community-related pages If youre doing Travel/Tour related business in dubai then add pages about Dubai, dubai culture, dubai wonders, dubai events, travel guides etc.
6c. Title, Meta Description, Meta Keywords
o Include your important keywords in page contents but should remain readable and logical.
o Divide your page copy in short paragraph with headings and use targeted keywords in headings.
o Be sure to use your targeted keyword phrases in all tags (i.e. Title, meta Description, meta Keywords, Image ALT, Headings etc.) during the optimization process.
o Title, description, keywords, headings and page copy all should be relevant
o Remember your targeted keywords when naming domain, folders, pages, images etc.
6d. Image & NOFRAME ALT tags
Image & NoFrame ALT tags: Use alternative text Image ALT tag for images (You should use ALT tag to describe the images; not to list your keywords), NOFRAME tags for sites using frames.
6e. Optimizing Flash Sites
Optimizing Flash Sites: If using a Flash home page is a must, then display flash animation at the upper section of page; but describe your page in 2 or 3 paragraphs at the lower section of the page (as illustrated above). Or, you may also create alternative Flash content pages; but be sure to stop crawler to index your duplicate pages using robot.txt file
6f. Optimizing for Local (Area Specific) Marketing
Be sure that geographic specific information is mentioned on main pages of the site. Always have a contact page that also lists geographic specific information about your business. Link your contact page with other important pages of your web site. Try getting a country-specific domain like .ae, .in, .pk, .co.uk, .au, .fr etc.
6g. Easily Readable Codes - W3C validation
Ensure your HTML code is understandable by most web browsers and crawlers. Recommended is XHTML standard get details at www.w3.org/Markup/. You may use different browsers and ensure your web site appears right on all of them.
6h. Graphic-embedded Text - Text in Images
Limit the bitmapping of text (Texts inside Images). Type text as text, not as images. Search Engines do not recognize text contained in images.
Tables can push your text further down so be careful. Trying dividing long tables into multiple tables.
6j. Optimizing Dynamic Pages (Dynamic Contents) Search Engine spiders cannot index sites that require any kind of registration or password. Try adding static contents and tags in dynamic pages. Use static URLs to reference dynamic contents. How? Visit:
o Apache: http://httpd.apache.org/docs/mod/mod_rewrite.html
o ASP: http://www.asp101.com/articles/wayne/extendingnames/
6k. Landing Page Optimization
o Create separate pages for each of your products and services
o Target the right audience by selecting the right keyword phrases for a specific page.
o Sell the benefits add benefits of your products / service on the page
o Include your Targeted keywords in your title tag and meta description tag with some attention-grabbing text to get high Click-through rate (CTR), because it is displayed in search engine result pages (SERPs) and make people click through your site link. Attention grabbing & power words like Free, New, Sale, limited-time offer, tips, discover, learn, free shipping etc. For example:
? Buy today Save 50%
? Download Free Trial
? Sale ends tomorrow
? Try it for Free