I agree with bogart. It is always a good idea to vay the anchor text. Several studies have indicated that excessive use of the same keyword theme in the anchor text of inbound links appears to negatively impact rankings with Google, presumably because the links look artificial.
Originally Posted by bogart
I think you do want to use the long anchor text a few times in natural links. The quality of the inbound links that you use can make a huge difference with rankings. 10 high quality links outperforms 200 crappy links every day.
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