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Thread: A brief explanation on on-site seo

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    hendricius's Avatar
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    A brief explanation on on-site seo

    The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines



    <meta http-equiv="content-type" content="text/html" />
    <meta http-equiv="content-style-type" content="the style should be specified here mostly it is css/text" />
    <meta name="keywords" content="good number of keywords seperated by commas" />
    <meta name="description" content="site description goes here" />
    <meta name="robots" content="follow,index" />




    The Title Tag - The MOST important aspect of on-page SEO,
    The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)

    <title>Here Goes your company name</title>


    The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)

    The URL — The subdirectory folder and page of content should be SEO’d (i.e. http://domain.com/real-estate/real-e...ting-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas - especially with many highly authoritative, relevant, deep in-bound links)

    The H1 and H2 Texts are highly important - Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.

    the tags go either side of a heading/phrase that you would give a subject on your page. <h1> being the most important & usually the description of the whole page & <h2> to <h6> for other headings to (lets say) certain topics, with the tag giving an order of preference of importance. Naturally <h1> being highest.

    When search engine come along to spider your site, you will be giving the SE a hand in saying what the importance of certain phrases & words are to that page. There is quite a bit more, but this is the short version. But it is also usually good idea to make these key words & good search terms.



    <h1> <font face="arial" size="3" color="000000"> <b>YOUR TEXT GOES H ERE </b> </font></h1></center>

    Or simply like this.

    <h1><YOURTEXTHERE</h1>


    Same Site Link Texts and Same-Site Link URLs — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site. Not only should you be using your keywords to describe pages within your site,


    those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)

    Outbound Link Text - Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking. Anchor text of inbound links is arguably the most important factor in search engine rankings for particular keywords. For instance, if "fuzzy keyword" is in the anchor text of a link to a webpage, that webpage may well appear in SERPs for "fuzzy keyword" even if neither the word "fuzzy" nor "keyword" appears anywhere on your site.

    Outbound links' anchor text works the same way, though it is slightly less powerful. If you have a particular keyword in the anchor text of a link on a webpage, that webpage will likely show up in search engine results--even if it appears nowhere else on the page, and even if there are no inbound links with that anchor text.

    <a href="http://www.domain.com/index.html" title="thailand hotel">thailandhotel</a>

    <a href="http://www.domain.com/index.html" title="bangkok hotel">bangkokhotel</a>,

    <a href="http://www.domain.com/index.html" title="phuket hotel">phukethotel</a>.

    your link anchor text and attributes should be precise as possible to reflect the new page content but also to resemble the searchers query.



    IMG Alt Tags — Your images should be described via ALT Tags with the keywords you are optimizing for - If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in
    your images folder.

    Alt Tags stands for Alternative tags. They are also known as alt text or alt attributes, and are simply used as an alternative for the images. To make an image appear on a web page we simply use

    < img src = " imagename.jpg ">

    Using this source code we are making a view to see the image when he loads that web page.

    But what about the search engines?

    They are not like human that can see and describe the image, for this purpose alt tags are used. Therefore the source code now become

    < img alt="About Image" src="imagename.jpg">

    Apart from helping search engines to understand your images, you are also helping some categories of viewer in the better understanding of the web page.


    Keyword Density — 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).

    Your HTML comments should have your SEO terms in them (!!) — As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted.

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    Shenron's Avatar
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    Hi,

    We do appreciate your effort in providing quality posts, yet I'd like to request you not to copy stuff from other sites and post it here as if it was your original work.

    If you want to use other people's work, please always include your source.

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    H1 and H2 tags are useless. And why do I say that? Because if you do generic searches or news articles, people like the associated press and wikipedia do not overly use special formatting. And their articles rank at the top of the search engines.

    The only reason to use Header formatting is to divide sections on a page - kinda like what wikipedia does.

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    Quote Originally Posted by Shenron View Post
    Hi,

    We do appreciate your effort in providing quality posts, yet I'd like to request you not to copy stuff from other sites and post it here as if it was your original work.

    If you want to use other people's work, please always include your source.

    hi buddy i just tried to give an information and did not say that its my own writing..and of course did not post the source too..The fact is i taken the information from a site weeks before and kept it edited in my documents..so not remembering properly am sorry.


    Quote Originally Posted by texashiker View Post
    H1 and H2 tags are useless. And why do I say that? Because if you do generic searches or news articles, people like the associated press and wikipedia do not overly use special formatting. And their articles rank at the top of the search engines.

    The only reason to use Header formatting is to divide sections on a page - kinda like what wikipedia does.
    Hi bro I dont think that h1 and h2 are useless...I still believe that search engines giving priority to these parts ... am not sure though...

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    Hellas is offline Very Unusual Member
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    Actualy H tags are very important. Wikipedia is there where it is because probably million of peoples link any of their topic articles, not to mention its authority domain. Just consider real value of Wikipedia. Wikipedia articles are naturaly most relevants for most of the topics. So dont having propper formatting cant hurt them to much.

    Here is the only rule I follow.

    One h1 tag. And h2 h3 hierarchicly sorted like this:


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    Quote Originally Posted by Hellas View Post
    Actualy H tags are very important. Wikipedia is there where it is because probably million of peoples link any of their topic articles, not to mention its authority domain. Just consider real value of Wikipedia. Wikipedia articles are naturaly most relevants for most of the topics. So dont having propper formatting cant hurt them to much......................
    Great Add on friend,,,thanks for the information in detail..One question..
    is the alt attribute in the img tag is also very important?

    I heard that while doing on site optimization even the names of the images we are giving in our site should be considered..is it so?
    Share your experience..
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    Quote Originally Posted by hendricius View Post
    Great Add on friend,,,thanks for the information in detail..One question..
    is the alt attribute in the img tag is also very important?

    I heard that while doing on site optimization even the names of the images we are giving in our site should be considered..is it so?
    Share your experience..
    Alt is very important. Otherwise search engines dont have a clue about what image is. Properly named images and properly added alt tags will give your site more relevancy to the topic.

    That is why I am keeping image on the frontpage of my SEO contest entry.

    Also files pdf, xls, doc, rar, zip properly named will and with propper content in them will help too.

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    hendricius's Avatar
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    Quote Originally Posted by Hellas View Post
    Alt is very important. Otherwise search engines dont have a clue about what image is. Properly named images and properly added alt tags will give your site more relevancy to the topic.

    That is why I am keeping image on the frontpage of my SEO contest entry.

    Also files pdf, xls, doc, rar, zip properly named will and with propper content in them will help too.

    Helpful information brother..intelligent tip..thanks...

    This means whenever we are placing files (not html/php/js or any site building files) like images sounds videos and doc files, it will give good count if we are using the right keyword as the file name. Right?
    Follow me on Twitter: @hendricius

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    Hellas's Avatar
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    Quote Originally Posted by hendricius View Post
    Helpful information brother..intelligent tip..thanks...

    This means whenever we are placing files (not html/php/js or any site building files) like images sounds videos and doc files, it will give good count if we are using the right keyword as the file name. Right?
    Yes. But do know that you are not building site for search engines but for visitors.
    While you are building site for visitors just stick with the logic, w3c rules and google webmaster guidelines. Site built for search engines are not endurable and will lost their positions as soon as serious competition shows up.

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