The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines
<meta http-equiv="content-type" content="text/html" />
<meta http-equiv="content-style-type" content="the style should be specified here mostly it is css/text" />
<meta name="keywords" content="good number of keywords seperated by commas" />
<meta name="description" content="site description goes here" />
<meta name="robots" content="follow,index" />
The Title Tag - The MOST important aspect of on-page SEO,
The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)
<title>Here Goes your company name</title>
The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)
The URL — The subdirectory folder and page of content should be SEO’d (i.e. http://domain.com/real-estate/real-e...ting-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas - especially with many highly authoritative, relevant, deep in-bound links)
The H1 and H2 Texts are highly important - Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.
the tags go either side of a heading/phrase that you would give a subject on your page. <h1> being the most important & usually the description of the whole page & <h2> to <h6> for other headings to (lets say) certain topics, with the tag giving an order of preference of importance. Naturally <h1> being highest.
When search engine come along to spider your site, you will be giving the SE a hand in saying what the importance of certain phrases & words are to that page. There is quite a bit more, but this is the short version. But it is also usually good idea to make these key words & good search terms.
<h1> <font face="arial" size="3" color="000000"> <b>YOUR TEXT GOES H ERE </b> </font></h1></center>
Or simply like this.
Same Site Link Texts and Same-Site Link URLs — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site. Not only should you be using your keywords to describe pages within your site,
those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)
Outbound Link Text - Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking. Anchor text of inbound links is arguably the most important factor in search engine rankings for particular keywords. For instance, if "fuzzy keyword" is in the anchor text of a link to a webpage, that webpage may well appear in SERPs for "fuzzy keyword" even if neither the word "fuzzy" nor "keyword" appears anywhere on your site.
Outbound links' anchor text works the same way, though it is slightly less powerful. If you have a particular keyword in the anchor text of a link on a webpage, that webpage will likely show up in search engine results--even if it appears nowhere else on the page, and even if there are no inbound links with that anchor text.
<a href="http://www.domain.com/index.html" title="thailand hotel">thailandhotel</a>
<a href="http://www.domain.com/index.html" title="bangkok hotel">bangkokhotel</a>,
<a href="http://www.domain.com/index.html" title="phuket hotel">phukethotel</a>.
your link anchor text and attributes should be precise as possible to reflect the new page content but also to resemble the searchers query.
IMG Alt Tags — Your images should be described via ALT Tags with the keywords you are optimizing for - If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in
your images folder.
Alt Tags stands for Alternative tags. They are also known as alt text or alt attributes, and are simply used as an alternative for the images. To make an image appear on a web page we simply use
< img src = " imagename.jpg ">
Using this source code we are making a view to see the image when he loads that web page.
But what about the search engines?
They are not like human that can see and describe the image, for this purpose alt tags are used. Therefore the source code now become
< img alt="About Image" src="imagename.jpg">
Apart from helping search engines to understand your images, you are also helping some categories of viewer in the better understanding of the web page.
Keyword Density — 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).
Your HTML comments should have your SEO terms in them (!!) — As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted.