Caffeine Google roll out

**namebutler** · 29 November, 2009, 02:36 AM

Apparently one data center is showing caffeine search results about 50 per cent of the time.

The data center is Google

Full roll out to all data centers is not until after the holidays.

Interesting times for SERPs.

**Nick** · 29 November, 2009, 06:16 AM

The results using the URL you linked to are no different than when searching through regular google.com. Perhaps I'm naturally hitting the datacenter that is live with Caffeine. :shrug:

**Aquarezz** · 29 November, 2009, 11:32 AM

If it would be true, it would be nice for Will's tech-faq as he is in the top 3 for "proxy"

**bogart** · 1 December, 2009, 14:18 PM

Seoroundtable reports Matt Cutts has confirmed that Caffeine is live 50% of the time at the http://209.85.225.103 data center.

According to Matt Cutts, "that Google just got better at determining how much weight should be given to links to that site."

This is interesting. Caffeine is an infrastructure update that allows Google to index more of the web. The more efficient file structure is finding more backlinks from lower ranked pages that where previously ignored.

**ruben** · 1 December, 2009, 14:24 PM

Originally Posted by bogart

Seoroundtable reports Matt Cutts has confirmed that Caffeine is live 50% of the time at the Google data center.

According to Matt Cutts, "that Google just got better at determining how much weight should be given to links to that site."

This is interesting. Caffeine is an infrastructure update that allows Google to index more of the web. The more efficient file structure is finding more backlinks from lower ranked pages that where previously ignored.

I'm not sure but I heard that google will give less weight to backlinks.

**bogart** · 1 December, 2009, 14:40 PM

Originally Posted by ruben

I'm not sure but I heard that google will give less weight to backlinks.

Perhaps Google will give less weight to off-topic links. So lower quality on-topic links that were previously disgarded will be given more weight in Caffiene.

**airforce1** · 2 December, 2009, 01:21 AM

Thanks for your information.
I think we should all prepare for the would come new Google.

Regards,

**bogart** · 2 December, 2009, 13:35 PM

Originally Posted by airforce1

Thanks for your information.
I think we should all prepare for the would come new Google.

Regards,

I always say that it's a good idea to have all kinds of links. Sites that don't have a balanced link profile are at more risk of ranking instability.

**redfoxseo** · 6 December, 2009, 21:00 PM

You have to access the data center using this method. widgets - Google Search=

Keep iin mind you need to click the search button a few times until you see the amount of returned results change.. I also want to note that many are experiencing a shift in rankings in Caffeine since yesterday. It appears that a filter has been applied and some sites that have been in caffeine all along have dropped out of the results.

**bogart** · 8 December, 2009, 05:18 AM

It appears that there was a data push within the existing algorithm that has caused the shift in rankings. I'm noticing some positive ranking changes on a few sites.

Also consider Personalized Search Is Now Default Google Search Option and causing people to see different search results.