23 February, 2012, 15:31 PM
Creating a SEO Friendly Website
Tons of people focus much of their time on building links and making article submissions without realizing that there is so much more to SEO. Search engine optimization is something that needs to be done to the site by means of on-site and off-site optimization. Off-site SEO does play a significant role in your rankings, but it would only work if you’ve done the on-site portion correctly. This is a two-step process, which needs to be done in a certain way to get the most out of it. Being able to build a site that is user friendly and SEO friendly is crucial for the success of your website.
How do you build a SEO friendly website? What does it mean to have a site that is SEO friendly? These are common questions many new webmasters ask around online, hoping to find a simple answer to. Search engine friendly sites should allow search crawlers to come into their site and index everything they have. There are several things you can do to make a site friendlier to search engines.
The uses of the index and no-index META tags are crucial for any website. This META tag tells a search engine bot whether it should index a certain page or not. Some pages on your site may not be important, may be private or may have duplicate content. In these cases, you would want search crawlers to not index that particular page. You may be wondering why a site would even have duplicate content. In some cases, privacy policies used by sites are the same ones that are available for free. If you are using premade privacy policies, it would be wise to add a no-index tag to the header of your site.
Search engine friendly URLs play a huge role in search rankings. There has been countless times where I’ve seen websites with URLs that end in numbers and symbols. Many blogs have a post number rather than the post title. For the search engine crawler, being able to index a particular page by number is totally fine. However, once your page is in the index, it will be indexed under that awkward URL. When a user runs a search, the chances of your page coming up are quite low. So, what can you do to improve SEO friendly URLs?
There are two instances where this could apply. Static web pages will need to name accordingly and blogs should follow a specific permalink structure. If you’re building a website, make sure that you save the PHP or HTML page under a relevant name, such as baby-cribs-for-sale.html. Having such a URL not only looks good but it would have a significant impact on your rankings. Breadcrumbs could be used if your site is quite large, so this would help you with that as well.
Lastly, I want to discuss image optimization with you. A large portion of sites online use images. When adding images; always specify the height, width and alt tag for it. There is reasoning behind this and it isn’t simply to use all the tags. You need to specify the dimensions of the image because this information will be used in image searches. The alt tag is used to give the image a keyword. When images get indexed on search engines, the alt tag keyword is used to index it. So, the next time you build a site, make sure to take these things into account!
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