Congrats. A sound way to go. So many biz owners get baffled with BS by the first guy that drops a few acronyms in conversation and asks for a few thousand $$. They get taken to the cleaners by
I have my first 2 SEO customers now. One is a guy I've known for many years. The other is someone who works at a store I frequent and wants to start his own business. I'm not about to go offer SEO services as if it's my new business that I'm trying to start, but will do it for people who I know trust me.
"Hey, I know where you can get 10,000 forum profiles & blog comments with anchor text for $50! You can thank me later.":)