Google has made it so people are scared to link to content. That’s what it has come to. I don’t think it’s ever been Google’s intention to scare people away from linking when it’s natural and deserving, but its never-ending advice, warnings, rules and policy re-wordings have simply led to mass confusion, and people being afraid to link to legitimate content in a legitimate way for fear that Google will penalize their site in search rankings.
Google Has Made People Afraid To Link | WebProNews

Are you afraid to build links? I am wondering if after all working on site SEO is not the solution to avoid any penalty and let the audience linking to your site. What do you think about it?