The problem that most people have is that we cannot take a cavalier attitude about Google's antics when our primary income is dependent upon what they do. They have already literally destroyed hundreds of thousands or perhaps millions of online businesses. They have squashed billions of dollars of value on the web.
Rather than ignoring them, I am working to get the Google monkey off of my back through list building and a more direct marketing approach. You cannot and should not depend upon the actions of a company that is a fickle and misguided as Google.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin