It is much.
One h1 per page.
On frontpage put site title in the h1.
Blogposts in the h2.
On single posts remove h1 from title and put blogposts titles in h1.
I am going to start an appliance review site powered by wordpress and I have made few changes in my theme to make it SEO friendly. I have put the post titles in H1 tags, including the home page.
this is the demo of the theme I am using
Now, all the post titles in the Home page and the post titles in Featured Posts slide are in H1. So there will be like more than 10 H1 tags in my homepage..not to mention in "category" and "archive" pages too..
Do you think I am over-optimising?? U think google wont like this??
Rules of thumb:
H1 should be used for your header, and should have your most important keywords.
H2 should be used for Blog Post Titles, etc.
H3 should be used for mini-headers inside of blog posts.
You should not use header tags inside of sidebars.
rome9t9 (20 September, 2009)
If you have image without alt text as logo then you dont need h1 at all,
since Search Engine dont have a clue about what is image then h1 will be useless.
If you have alt tag for image then h1 have sense but not for subpages.
If you have lets say one page about skype tutorial then that is your main topic for that page and that title need to be in the h1.
Since you will then rank better for skype tutorial and people will go there with natural keyword not with unblock myspace proxy.
Only frontpage need to have logo in h1. And only frontpage needs to aim on site name, why to be competition for yourself.
And I don't think you get it. Basically, what guardtunnel.com does is to HUMANS it shows an image, but to SEARCH ENGINES it shows an H1. So it looks good.
And if you plan on targetting a different keyword on every single page than you are not going to do well on search engines. Choose a keyword and stick to it. Use H2 for different keywords per pages.
One keyword one page. It is wrong that you have on every subpage site title in h1.
And what you do is also forbidden by google webmasters guidelines.
Showing one thing to search engines and one thing to your visitors is against TOS.
Wait for someone who is little bit better with english and can do better explanation.