A great magazine article will have a great title to grab your attention, and then it will use Bold Text to highlight keywords. Many aspects of Google SEO 101 are simply a common sense approach to writing and appealing to the human reader. When you open up a magazine article there are several parts of the layout that will grab you attention. The Title of Course and bold text is another. Use this same approach to grab the Google spider’s attention when doing your web page highlights for the keyword phrase that you are targeting as well as grab the reader’s attention. The use of bold text can also add value to your keyword hyperlinked text or anchor text. If you are using a forum signature with an embedded hyper link, add bold to give your signature more boost as well. Use bold for internal linkage as well to cross indexing your web pages. In conclusion, the use of bold text will set your article apart in searches and increase your chances of a first place ranking as well as give hypertext link keyword phrase and signatures a boost. I like to call it a “Boost of Bold.
Now that I think about it, bold IS a great attention grabber. Even eBay uses it, and charges users like $2 to bold their listing. Bold looks nice too. It's better than using all caps, and its clean. But how often should you bold things? For example, my girlfriends blog has links within the posts directing to products on amazon, should she be bolding those?
I think using bold on keyword phrases that a person is targeting screams at the Google Spiders "look at me", "This word is important". The use of bold to help increase ranking is just my theory, No one knows for sure what the Google algorithm is.
I went and bolded links on a site, simply because they were invisible otherwise.
I'm trying to do this on my blog posts, but it's a difficult job on normal sites. I'm going to update some of my websites though
I have done it in the past though I must admit it is a bit difficult to judge how effective it is but I can not see it hurting in anyway. Thanks for the reminder