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Last edited by bogart; 8 April, 2010 at 11:20 AM.
One of the issues with internal links are webmasters abuse them for slamming the anchor text. For example, with "anchor text" sp*m by placing multiple links to the same page but with different anchor text. So this kind of linking isn't good for SEO.
However, internal linking is the best way to drive users to your pages and help the search engines find them. A good example of a website that uses internal linking is Diagnose-Me - Online Diagnosis - Diagnostic Tool The site has 3000+ pages but there is no menu on the homepage. Rather the site uses internal linking as opposed to menu based navigation. Here's am example of internal page highlighting the internal linking scheme: Diagnose-Me: Condition: Heavy Metal Toxicity
In the Matt Cutts Interviewed by Eric Enge - Google Crawl and Site Architecture Matt Cutts expains that internal text links are good for SEO.
[b]Matt Cutts:/[b] A good example might be to start with your ten best selling products, put those on the front page, and then on those product pages you could have links to your next ten or hundred best selling products. Each product could have ten links, and each of those ten links could point to ten other products that are selling relatively well. Think about sites like YouTube or Amazon; they do an amazing job of driving users to related pages and related products that they might want to buy anyway.
If you show up on one of those pages and you see something that looks really good, you click on that and then from there you see five more useful and related products. You are immediately driving both users and search engines straight to your important products rather than starting to dive into a deep faceted navigation. It is the sort of thing where sites should experiment and find out what works best for them.
bogart (10 April, 2010)
Internal linking is a good option to rank for a keyword.
Internal link is must for a site. If internal linking structure helps the google to crawl the website properly. Its attracts the visitors