When I look at my blog stats to see what keywords people are finding me by, should I make a point to use those? I am getting traffic from people asking questions lately, so I was curious to know if using that information for new posts would be beneficial. One for example is:
"Is wii fit good for pregnant women"
Should I make a post on that? :p
The traffic you are describing are long tail keywords. The long tail can account for approx. 50% of your traffic. I wouldn't chase the long tail. The best thing to do is to keep on adding content. So the more content, the more long tail hits. That is why people are saying content is king.
Originally Posted by gavenecko
I see. Interesting! I will keep that in mind and just keep writing. Though I suppose an article about "Is the Wii Fit good for pregnant women" might be beneficial anyway. :p
Originally Posted by bogart
Statistics on which search phrases are bringing traffic to which pages on your site are actually very useful in fine-tuning the SEO for an existing page. Occasionally, I like to re-evalute things like <title>, <h1>, meta description... and this information helps a LOT.
For example, if I notice that a URL http://www.example.com/auto-maintentence.html is getting traffic almost exclusively from searches for "car maintentance" even though my <title>, <h1> etc. are actually optimized for "auto maintenance", it's time to re-evaluate. A quick look at the page and it's backlinks might show me that the content on the page uses "car" frequently, and "auto" rarely. I might notice that most of the backlinks for the page has "car maintenance" or some slight variation using "car" as the link text. I might notice that "car maintenance" is MUCH less competitive than "auto maintenance" (not saying it is, just an example).
Since I obvioulsy don't rank well for "auto maintenance" because I get ZERO traffic from those types of search terms but DO rank well for "car maintenance" because I do get traffic almost exclusively from those terms, I might decide to tweak my <title>, <h1>, <h2>s and even links on other pages on my site to this page so that they target "car maintenance" primarily instead of "auto maintenance". If I already rank pretty well for "car maintenance", the additional on-page and on-site SEO for that phrase rather than "auto maintenance" could bring BIG rewards.
So I wouldn't say it's necessarily "chasing after the long tail" as much as it could be used very successfully for fine tuning your URLs' targeted keyword phrases to optimize traffic and rankings.