Finding your potential optimizer will give you tough task but its only the beginning. Improving a team is not only hiring individuals but about creating the entire team, professionals and beginners are equal digital marketers. generally, its not possible to establish an all-around training system for the marketers because the work for each optimizer will depend a lot on their specific duty. We all know that SEO is too broad which means a lot of stuffs and the task can be technical, highly productive, or combination of both roles. Regardless of what particulars of the marketing task, It is required to provide a growth plan for the SEOs (newbies and experts) and this will help them and of course yourself too.

Monitor their progress within the specific task
Track possible problems
Interact throughout the raises and promotions
Provide future careers
Boosting SEOs retention