I am not sure where you are getting this from. I've been doing SEO since 1997 and last year was the first time that Google even hinted that loading time might become a factor in 2010. There is no evidence to support any claim that it has been a factor for a long time. Just because it seems logical, does not mean it has been a factor.
Originally Posted by Natural Elements
Sure, poorly coded web sites with bloated code has always been a factor, but that is just because the spiders cannot read the content. If they cannot read the content, there isn't anything to index, but that has nothing to do with loading times being a factor.
I fully agree that it should be a factor, just to eliminate all of the crappy sites with too many bells and whistles. I can think of a lot of news sites that may suffer a bit if load times become a factor. I get tired of waiting for a page to load 50 different advertisements.
The Vaughns checklist has been around for along time. It was one of the first SEO checklists, but it does not mention loading time as a factor.
Originally Posted by Loko
There are quote a few SEO checklists that are more extensive than the Vaughns list. Some were done by teams of SEO professionals. If I can remember where they are, I will post a few.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin