negative keywords

What are negative keywords?

Negative keywords are used with AdWords to prevent ads from displaying any time a negative keyword is used in a Google search.

Negative keywords its the keywords that not related with your content to promote. Usually, this case only can found through Google adwords.

Negative keywords are the keywords that are not relevant. It gives you unwanted impressions. For example, if your ad sells shoes and you have specified tennis shoes as a keyword, you can prevent your ad from being displayed in response to a search on tennis courts by using courts as a negative keyword.