KatOh9 (16 August, 2012)
If Kroger were directed by a typical SEO, every time they opened a store they'd focus on advertising, signs, the design of the building, and what color to paint the doors. Then at the last minute if the grand opening isn't as successful as they'd hoped... they might consider stocking shelves in the building with a couple of products someone might wanna buy.
Just amazes me how often content is the last consideration. If you keep leading horses to an empty water trough, don't act surprised when you keep getting stomped.
-- Do not meddle in the affairs of dragons, for you are crunchy and good with ketchup. --
KatOh9 (16 August, 2012)
Always avoid poor quality links. Emphasize mainly on content and quality. Make the site URL structure that makes the crawling easy for the search engines.
Back in the days before providing SEO services, I would first evaluate whatever traffic a site already gets and then see about the conversion rate. Usually, a website built naturally, is already going to rank for the right terms. Just that the traffic is usually not as much as the site owner would like.
Then the process was usually to create more of the content that visitors seemed to read the most.
This process was of course not the guarantee to eventually rank for something like "Chicago real estate", but it would get people searching for certain areas in Chicago to see the site as most content was created, and those were usually the type of searches that converted the best.
Be niche, be unique~!
Sami4u (7 December, 2012)
SEO is a process in which you learn by doing and do by learning. Evey SEO person has his/her own unique way to the job. Tactics we are discussing about, we know it as we go on exploring various SEO task. Content and internal links are the most important.
I also think that we should focus 90% at least on the content. If you have a site in a certain field and you are writing quality articles about it, a lot of the SEO conditions will be met. Then you can decorate this content with the SEO techniques, and not the other way around. Anyway, even if a site is well optimized for SEO but its content is null, you can be sure that I won't come back.
It depends on how unique your idea is and how popular it gets. Literally speaking, there are sites which need zero SEO. They catch on and people share them, so the natural way of getting links gets them to the top of Google as well (Without extra work).
Sites designed to just make money without offering unique independent value have to have marketing. If you can promote your site a little bit and people love what you offer, you can easily leave SEO behind and just focus on your site.
But either way: One thing I would recommend is to also do Youtube videos. It helps with Google and will also get the word out about you, your site and whatever it is you do.