Thread: On-Page Optimization Tactics You Don't Hear About

If Kroger were directed by a typical SEO, every time they opened a store they'd focus on advertising, signs, the design of the building, and what color to paint the doors. Then at the last minute if the grand opening isn't as successful as they'd hoped... they might consider stocking shelves in the building with a couple of products someone might wanna buy.

Just amazes me how often content is the last consideration. If you keep leading horses to an empty water trough, don't act surprised when you keep getting stomped.

Always avoid poor quality links. Emphasize mainly on content and quality. Make the site URL structure that makes the crawling easy for the search engines.

Originally Posted by KatOh9

Content was, is, and always will be, key. If, instead of focusing on bolding keyword phrases, instead of focusing on making sure keywords are included the exact number of times the current pundits theorize, people would focus on building quality websites with content that benefits the end user, they would find the task of optimization a whole lot easier.

Actually we focused on contents for users, to hell with search engines, I couldn't care less about them!

Back in the days before providing SEO services, I would first evaluate whatever traffic a site already gets and then see about the conversion rate. Usually, a website built naturally, is already going to rank for the right terms. Just that the traffic is usually not as much as the site owner would like.

Then the process was usually to create more of the content that visitors seemed to read the most.

This process was of course not the guarantee to eventually rank for something like "Chicago real estate", but it would get people searching for certain areas in Chicago to see the site as most content was created, and those were usually the type of searches that converted the best.

Be niche, be unique~!

SEO is a process in which you learn by doing and do by learning. Evey SEO person has his/her own unique way to the job. Tactics we are discussing about, we know it as we go on exploring various SEO task. Content and internal links are the most important.

The basic use of advanced tags improve your on-page SEO advantage.
Example, using Alt and title tags on certain attributes give the photo words and meaning so you're more likely to appear for that search term.

I also think that we should focus 90% at least on the content. If you have a site in a certain field and you are writing quality articles about it, a lot of the SEO conditions will be met. Then you can decorate this content with the SEO techniques, and not the other way around. Anyway, even if a site is well optimized for SEO but its content is null, you can be sure that I won't come back.

Originally Posted by keryanjames

I also think that we should focus 90% at least on the content. If you have a site in a certain field and you are writing quality articles about it, a lot of the SEO conditions will be met. Then you can decorate this content with the SEO techniques, and not the other way around. Anyway, even if a site is well optimized for SEO but its content is null, you can be sure that I won't come back.

Which is fine for those who build sites strictly for affiliate/purposes, but not for those who want to build a strong brand.

Originally Posted by Mike Dammann

Which is fine for those who build sites strictly for affiliate/purposes, but not for those who want to build a strong brand.

Maybe my lack of experience (which I struggle to enhance (the experience, not the lack )) prevents me to express myself in a clear manner (for example I completely agree that at least backlinks are crucial). If I understood you well, and please correct me if I am wrong, a strong brand should equally focus on SEO AND content. That means that great content may be able to raise the website to the top but without SEO it can not stay there. That makes sense.

It depends on how unique your idea is and how popular it gets. Literally speaking, there are sites which need zero SEO. They catch on and people share them, so the natural way of getting links gets them to the top of Google as well (Without extra work).

Sites designed to just make money without offering unique independent value have to have marketing. If you can promote your site a little bit and people love what you offer, you can easily leave SEO behind and just focus on your site.

But either way: One thing I would recommend is to also do Youtube videos. It helps with Google and will also get the word out about you, your site and whatever it is you do.

Originally Posted by keryanjames

Maybe my lack of experience (which I struggle to enhance (the experience, not the lack )) prevents me to express myself in a clear manner (for example I completely agree that at least backlinks are crucial). If I understood you well, and please correct me if I am wrong, a strong brand should equally focus on SEO AND content. That means that great content may be able to raise the website to the top but without SEO it can not stay there. That makes sense.