Being able to rank among the top results for a competitive search term is every site owner’s number one goal. As a site owner, you could do all the search engine optimization work on your own, or you can outsource the work. Until recently, most all the SEO companies in the market provided just services that would help with the SEO of your site. You would have had to pay upwards of a few hundred dollars in order to get the services completed. Today, there is a new type of SEO services called performance based SEO. One very popular company that uses this method is Rank Pay. Essentially, you pay for results and not for the work that is done.

With many SEO services available online, you are paying someone or a company to help you increase rankings and visitors. This does not guarantee any results on their part, so you are basically paying for the chance that you might get ranked higher. The two biggest advantages of choosing a performance based service is that there is no risk involved and you are only paying for results rather than promises. In terms of how Rank Pay works, you don’t pay till you rank. The way in which you are billed is based on the ranking improvements that are made to your site.

There are various tiers available at Rank Pay, which are classified as 30-21, 20-11, 10-7, 6-4 and 3-1. For example, let’s say that you are currently ranking at number 54 and you go to Rank Pay for SEO services. Even if they help your site get to spot 31, you don’t have to pay them a single penny. The only time you start paying is when your site’s ranking falls under the tiers outlined in their program. Once your campaign begins, you will have access to every detail of how everything is running. You will know exactly what is being done and how it is being done, which allows you to understand the key benefit of using such a service.

Additionally, you will be given daily statistics and ranking reports of your site. As you may or may not know, search engines like Google love to dance around with rankings. Sometimes, you may notice that your rankings have dropped a couple of spots lower, but this may not be the final rank. There are hundreds of factors that affect how a site is ranked on the search index, so being able to work along with the algorithms will greatly benefit the SEO of your site.

In all honesty, performance based SEO services are one of the best deals out there, as you are actually paying to see results. Why spend money on the promise that may or may not work out when you can pay to see real results that will make a difference. Most businesses prefer to deal with local SEO service companies, as everything is dealt face to face. If you are choosing a company online, be sure to look into the history and experience of the company. Avoid dealing with SEO services that just started, as their level of experience may not be as high as you would want it to be.