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Thread: Are Reciprocal Link Exchange Sites preferable?

  1. #21
    TopDogger's Avatar
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    Quote Originally Posted by vectro View Post
    Would you deny a link to you from a site like that just because the PR is 0? On the other hand, that was so far in the past it was before a few changes to the algorithms.
    I would and I do refuse link exchanges with 99% of the sites that request link exchanges. If you check them out, you will find that almost all are fraudulent. Most people are trying to get you to link to them so that they pick up PageRank, while they are giving you a worthless link in return. The idea is that they are effectively creating a one-way link in which they benefit. The worst links are those from link pages, which almost all get penalized by Google.

    Remember that if you are hunting for PageRank, the PageRank of a site's home page is meaningless unless your link appears on the home page. The only PageRank that can be passed is the PageRank of a page where your link appears. When someone sends you a message that says, "I have a PR 5 site and have given you a link. Please link back to my home page" it is obviously a scam because the page where your link appears always seem to have a PR of n/a, if they give you a link at all.

    My advice is to ignore all reciprocal link requests unless they are from someone you know and trust, and their site is in the same industry as your site. Matt Cutts has repeatedly pointed out that too many links from unrelated sites can be harmful.

    The original question was, "Are Reciprocal Link Exchange Sites preferable?" The answer is a resounding, NO. They are not preferable in any way.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  2. #22
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    Quote Originally Posted by TopDogger View Post
    If you check them out, you will find that almost all are fraudulent.
    Why would someone fake PR0? What I'm saying is I wrote an article (on a site that's no longer up) that went to top 10 in Google in a short period of time with PR0. It was a non-profit content based site with no ads. I spent a week carefully crafting the article and embedding relevant outbound links to expand on the information I was providing (not link trades). The point I want to make is that I think some people would gladly accept a link from an article page like that which ranks high for its keywords even with a PR0. I'd take it if it's in my niche because I'm not a PR hunter.

    Quote Originally Posted by TopDogger View Post
    Most people are trying to get you to link to them so that they pick up PageRank, while they are giving you a worthless link in return.
    Unless of course you trade links with other people who don't pay attention to PR. It sounds maybe like your experience with that has been worse than mine or you've been burned in the past. I haven't had that problem, even trading links with strangers, especially considering I don't pay attention to PR. It's meaningless, has little to no effect and there are a lot of other ranking factors besides that one. Besides, if I'm unhappy with a link someone gave me I can always remove the one I gave them and contact them.

    Quote Originally Posted by TopDogger View Post
    Matt Cutts has repeatedly pointed out that too many links from unrelated sites can be harmful.
    I thought there was no such thing as a 'harmful' link or else people could intentionally harm their competitors and Google wanted to avoid that scenario. My understanding is links from unrelated sites simply have no impact. They don't help because they're unrelated, but they don't hurt, either, because of the reason I mentioned. Can you do a small favor for me and find a quote of him saying that so I can get the record straight for myself?

    Quote Originally Posted by TopDogger View Post
    The original question was, "Are Reciprocal Link Exchange Sites preferable?" The answer is a resounding, NO.
    Except from me, because I do them plenty. I was also under the impression that Google caught on to people doing 3-way link exchanges to simulate 1-way links and actually started to give more importance to reciprocal links as long as the sites are relevant and and have good content.

  3. #23
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    Vectro, I don't think you grasp what I am saying. I am not talking about link exchanges that you request. I would hope that you know how to select good link partners and know how to tell a good link from a bad or useless link. I am specifically referring to the hundreds of link exchange requests that I have received through the e-mail address used with my domain registrations. I check them all out and almost every one has been fraudulent because they offer no benefit whatsoever for my sites. The goal of the scammers is to pick up PR from my sites, while not offering any in return.

    Someone doesn't need to fake a PR of 0 or n/a. Fake and fraudulent are two different things. The fraud is because the scammer leads you to believe that they are offering you something in exchange.

    1. Most link requests offer a link on a link page full of dozens or sometimes hundreds of links. Those pages ALL eventually get penalized and are awarded a PR of n/a. That is less than zero and if the page is mature it shows that Google is ignoring the page.

    2. Many of the links are on floating pages with no link to the page from anywhere in the site. Those pages will always have a PR of 0 or n/a.

    3. Some of the pages use the noindex or nofollow robots meta tag attributes, which renders all links on the page useless.

    4. Some use the nofollow attribute in the links, which renders them useless.

    5. Many are from completely unrelated sites, which can be harmful to link to if you do too many. That is not my opinion. Matt Cutts has repeatedly said that over the years.

    6. Google does not like excessive reciprocal links. Here is one such comment: Matt Cutts and Eric Enge Discuss Link Building read the part where Matt says, " Really, what you need to do is avoid the excessive reciprocal links."

    7. Penguin burned a lot of sites with excessive links from unrelated sites because they are not natural links.

    What I am saying is that a few reciprocal link exchanges with related sites are okay, but excessive or foolish reciprocal link building will likely yield zero positive results or possibly get your site penalized.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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