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Thread: Sculpting SEO with Nofollow Tag

  1. #1
    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
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    Sculpting SEO with Nofollow Tag

    I came a cross with a gentleman in a different forum advising me that I should use no follow tag to use scuplting SEO.

    I read some information about that on the Matt's blog at: PageRank sculpting

    and other SEO sites.

    This subject seems controversial and I would like to know more about your personal experience with internal no follow tag.

    Please share with us
    Last edited by m42; 24 July, 2010 at 15:58 PM. Reason: s/Scuplting/Sculpting in the Title
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    If what Matt Cutts says is true, it appears pointless to use the nofollow attribute on internal links.

    But do you or can you believe everything that Matt Cutts says? That is sometimes the controversial part.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    It was originally intended to combat comment spam on blogs so it's possible that it has no meaning outside of say Wordpress-powered sites. Personally I don't tend to check for it when posting comments since I am at the blog and I feel like commenting so what the ...

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    bhartzer is offline Net Builder
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    it appears pointless to use the nofollow attribute on internal links
    It is true, it's pointless to try to use PR sculpting. I am having my doubts whether Google cares about nofollow anyway. I'm seeing evidence that they are ignoring nofollow.
    Need links? Try AuthorLinks where you can buy or sell links based on Authorship and Klout score. Check out my blog or like me on Facebook.

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    MrToad is offline Newbie Net Builder
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    I personally believe what Matt says on this one... the best way to view no-follow is that it doesn't "save" page rank... instead of flowing to the linked page, it just gets dumped down a drain. Thus "pagerank sculpting" doesn't work... and even if it did, I think there are much more important things to focus on.

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    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
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    Well Scuplting SEO with Nofollow Tag in my case is not for PR but rather for SERP purpose.

    We have many pages that are important for visitors but not at all for indexing or ranking on SE. For example our policy page or FAQ page, etc

    Why losing some SEO juice for this kind of pages?

    Here is a good explanation:

    Understanding what the “No Follow” tag can do for you
    http://www.evisibility.com/blog/no-follow-tag/
    Those who can make you believe absurdities can make you commit atrocities.

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    Social-Media is offline Search Marketing Consultant
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    Quote Originally Posted by Natural Elements View Post
    Well Scuplting SEO with Nofollow Tag in my case is not for PR but rather for SERP purpose.

    We have many pages that are important for visitors but not at all for indexing or ranking on SE. For example our policy page or FAQ page, etc

    Why losing some SEO juice for this kind of pages?

    Here is a good explanation:

    Understanding what the “No Follow” tag can do for you
    No Follow Tag | Internal Use of No Follow Tag
    SEO link juice IS PageRank. So if what you are saying is "really" true then simply add a <meta name="robots" content="noindex"> element to each of the pages you don't want indexed.

    As others have stated, PR sculpting (according to Cutts) is now dead. Using NOFOLLOW to redirect the juice that would have been passed out the NOFOLLOWed link to the remaining FOLLOWed links is no longer effective..

    So if you need clarification, check out Cutts' post at http://www.mattcutts.com/blog/pagerank-sculpting/ and pay special attention to the paragraph just before the first Q&A:

    So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

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    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Social-Media View Post
    SEO link juice IS PageRank. So if what you are saying is "really" true then simply add a <meta name="robots" content="noindex"> element to each of the pages you don't want indexed.

    As others have stated, PR sculpting (according to Cutts) is now dead. Using NOFOLLOW to redirect the juice that would have been passed out the NOFOLLOWed link to the remaining FOLLOWed links is no longer effective..

    So if you need clarification, check out Cutts' post at PageRank sculpting and pay special attention to the paragraph just before the first Q&A:

    For example I've got an includes file which enable the right column with dynamic products display. I cannot put a <meta name="robots" content="noindex"> on the file and the only solution is a no follow tag.

    This display is very useful for my visitors and customers and mess up my rankings because the products display change each time you click on the page.

    As far as the other placement of this tag, I am testing.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    Quote Originally Posted by bhartzer View Post
    It is true, it's pointless to try to use PR sculpting. I am having my doubts whether Google cares about nofollow anyway. I'm seeing evidence that they are ignoring nofollow.
    I frequently see spiders follow links with the nofollow attribute. "nofollow" is a misnomer. They still follow the links, but they are not supposed to count as a backlink.

    The sentence prior to paragraph in Matt Cutts' blog makes it clear, at least from Google's perspective, that nofollow links do not pass PageRank.

    In Google, nofollow links don’t pass PageRank and don’t pass anchortext.
    What I find disturbing is that Matt Cutts is saying that nofollow links dilute the effectiveness of other outbound links on a page.
    Last edited by TopDogger; 26 July, 2010 at 15:39 PM.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    When linking to things externally, I do the following:

    1. I have a directory called /out
    2. The directory denies robots using the robots.txt file.
    3. I then make a simple php file with a redirect to the external url.
    4. I place a link to /out/sitehere.php and add rel="nofollow"

    This way:
    1. The search engine goes to follow the link
    2. But it is denied because of the robots.txt file
    3. And that is supplemented by the nofollow attribute, just in case. It seems to be beneficial.

    One such example of an outgoing link:

    PHP Code:
    <a href="http://www.runningonlinebusiness.com/out/cpalead.php" rel="nofollow" target="_blank">Click Here!</a


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