Increasingly. I find that I do not even check to see how google is ranking my site. I care more about what my usqiers are doing on my site. if I fail to build a site that people love to use, it probably will not matter how much traffic google decides to send it to my site. but if I do a good job on my site, users will like to visit often, and most likely google will send me traffic. but the key here is that I did not start thinking about google. I started thinking about my users.