Thread: Website Speed - New Google Ranking Factor?

This will definitely force people to work more on their code,get better hosting and step down a bit with those flash ads that you can see all over the place.

Yeah, if i was a hosting provider I would be loving this! Ka-ching!

For several months some of the hosting companies have been making fraudulent claims that this was already part of G's algorithm. It looks like they can now legitimately make that claim.

I am wondering about how big of a ranking factor this is going to be.

Originally Posted by TopDogger

It does look like Caffeine has been pushed back and they are focusing more on other issues. Although I am not sure if anyone would notice when they do introduce Caffeine. It is supposed to be primarily an infrastructure change that speeds up searches.

It seems that the engineers working on the algorithm are making an effort to program something that will closely resemble the search that we see today. However, the new infrastructure will allow Google to do a lot more than it can do today. The new infrastructure also includes a rewrite of the Google File System. Google Filesystem 2 (GFS2) with allow distributed masters not only distrubuted slaves. So the master nodes will be able to store and use more metadata. Where in the past, the single master could only handle a limited amount of data. This will allow Google to index more of the web and I believe is why they have the need for speed.

That will be very funny if Adsenses or anything else take a while to call the ads codes which in the worse scenario can ruin your loading time.

For example I discovered with my hosting tech support that the SSL seal code and logo take more time to load than my entier index.

Google did not find a better way to screw webmasters. They should do their work going after contents thiefs and duplicates and stop claiming quality queries when there are not.

Originally Posted by Natural Elements

That will be very funny if Adsenses or anything else take a while to call the ads codes which in the worse scenario can ruin your loading time.

It depends how they measure the load time. AdSense and a lot of other advertising networks utilize JavaScript, which most spiders cannot execute and therefore would not request the ads.

I would think that any valid test would have to load all of the objects on a page. Excessively large images and external CSS and JavaScript files (such as Moo Tools) could really screw up a site's downloading times. Excessive server requests can to the same thing. I've seen sites with over 130 server requests on the home page. 30 is too many.