Thread: What's better SEO when adding a blog? Domain or subfolder?

I have an established site and want to add a blog to promote it.

Which is better for seo? A blog on it's own domain (www.example.com) or in a subfolder (www.example.com/blog)

It's always better for a blog on its own domain. I think there wouldn't be any problem if you use 'sub folder' as long as there's a link from the main site's home page. You may also think about to use 'sub domain' to host your blog.

A subdomain or a blog on its domain is better because
1. It back up your site too for links (if you do)
2. It sends the traffic that your blog would get (in a better way. your URL will show your main business site)
3. Better in terms of SEO and rankings. The helps blog rank better and blog helps site rank better.

Of course, that should not be used solely for link building. A good blog may brand your business very nicely.

I've done this on another site where I put the blog on the ,ino tld and the main site is on the .com

It works well. The blog is getting some traffic. I put some adsense as well and have made a few bucks.

Originally Posted by ChillingBreeze

Of course, that should not be used solely for link building. A good blog may brand your business very nicely.

I'm wondering if putting a blog in a subfolder will be good for link building. So that the PR from the blog will flow back into the site.

Well yes, every now and them randomly, a post can have a relevant link to the site and another link as a deeplink (with any of the last posts). This works very nice.

Originally Posted by bogart

I'm wondering if putting a blog in a subfolder will be good for link building. So that the PR from the blog will flow back into the site.

If you are going to turn it to membership site like seobook,seomoz then go for 'subfolder'

I am wondering why Matt Cutts is blogging on 'subfolder' ?

Originally Posted by sturat

If you are going to turn it to membership site like seobook,seomoz then go for 'subfolder'

I am wondering why Matt Cutts is blogging on 'subfolder' ?

I believe that a blog on a subfolder flows PR back into the homepage via the internal linking structure..

Whereas on a seperate domain or sub-domain the only flow of PR is though the backlinks.

For SEO purposes, your blog should live in a subfolder off the domain, so you can distribute link equity across your site. A rising tide lifts all ships.

If you're still in doubt, looks at how the pros do it:

mattcutts.com/blog
seomoz.org/blog
seobook.com/blog
searchenginepeople.com/blog

Cheers!

I think sub-folder all the way as it makes the site more extensive.

Sub-folder better for pagerank