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It's always better for a blog on its own domain. I think there wouldn't be any problem if you use 'sub folder' as long as there's a link from the main site's home page. You may also think about to use 'sub domain' to host your blog.
A subdomain or a blog on its domain is better because
1. It back up your site too for links (if you do)
2. It sends the traffic that your blog would get (in a better way. your URL will show your main business site)
3. Better in terms of SEO and rankings. The helps blog rank better and blog helps site rank better.
Of course, that should not be used solely for link building. A good blog may brand your business very nicely.
Well yes, every now and them randomly, a post can have a relevant link to the site and another link as a deeplink (with any of the last posts). This works very nice.
Quote:
Originally Posted by bogart
I'm wondering if putting a blog in a subfolder will be good for link building. So that the PR from the blog will flow back into the site.
For SEO purposes, your blog should live in a subfolder off the domain, so you can distribute link equity across your site. A rising tide lifts all ships.
If you're still in doubt, looks at how the pros do it:
I think sub-folder all the way as it makes the site more extensive.
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What's better SEO when adding a blog? Domain or subfolder?
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