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Thread: Tips for a Successful Web Site Auction

  1. #1
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    Tips for a Successful Web Site Auction

    Most unsuccessful web site auctions can attributed to insufficient information being published by the seller.

    A good site description will make potential buyers feel comfortable in bidding on your web site. The more you can tell a potential buyer, the more potential buyers you will have. And, of course, a larger number of bidders will naturally raise the selling price.

    Bidders are willing to pay more for a well-documented site, because they are more comfortable that they will be able to avoid hidden surprises after the purchase.

    Here are a few tips to help you create a winning auction for your web site:

    State Your Revenue

    The simple majority of website buyers are looking for revenue-generating properties.

    State your revenue numbers up-front and you won't have to deal with a steady stream of questions regarding those numbers during the sale.

    List all of the sites revenue streams, including AdSense, YPN, Commission Junction, and Link Sales.

    If a revenue stream (such as a link sale) is scheduled to end at some point, document that point.

    For sites costing over $500, be prepared to show proof of revenue for the previous twelve months. For sites costing over $5,000, be prepared to show proof of revenue over the previous three years.

    List Your Obligations

    If you have traded or sold links, those links should be maintained. Document this for the prospective buyer.

    Set a BIN Price

    Set a BIN (Buy It Now) price, and make it a reasonable one.

    Many buyers will ignore auctions without a BIN price.

    A BIN price which is too high will discourage potential buyers because they will believe that you are not negotiating in the proper range.

    A BIN price which is too low can cost you considerable lost revenue. If your site sells for BIN on day one, you set your BIN price too low!

    Set an Auction End Date

    All seasoned web site buyers will ignore an auction with no set end date.

    In addition, a set end date raises last-minute interest -- which is where prices really go up.

    Set a Starting Price

    Setting a starting price informs buyers of the low-end of the price range for the web site and makes them much more comfortable in placing a bid.

    Remember, you know more about your web site than any potential buyer.

    Document Links from Other Sites in Your Private Network

    If you have links from your other web sites pointing to the site you are selling, document those links. Tell prospective buyers how long you will maintain those links after a sale.

    Mention Your PageRank

    Mention your PageRank, to save everyone from having to look it up. The easier you make it for a prospective buyer to place a bid, the more bidders you will have and the higher the final closing price will be.

    Mention Your Page Count

    Document your page count in each of the major search engines: Google, Yahoo, and MSN.

    Document the Registration Date

    Document the date your domain was registered.

    Document the Technical Requirements

    If the site is built upon a CMS, document the CMS.

    If the web site was built using a script, mention that script.

    If the site can only run under Unix, document that. Do the same if the site can only run under Microsoft Windows.

    Document the Bandwidth Costs

    For download, graphics, and proxy sites, document the sites bandwidth usage and what you are paying for that bandwidth.

    Concerns over the cost of bandwidth discourage many bidders from those types of web sites.

    Place AdSense on the Web Site

    Even if the web site has never used AdSense before, place AdSense code on the site to show to bidders that the site has not been banned from AdSense.

    Document Rights Which You Will Retain

    If you intend to retain the right to use the content of the web site elsewhere, document that. Do the same if you intend to resell the web site content again.

    On the other hand, if you are selling the web site and exclusive rights to the content -- mention that too. That can significantly raise the price of the web site.

    Conclusion

    These tips should help you to receive maximum value for your web site.

    These tips will also help to prevent a stream of warning messages from potential buyers from derailing your auction thread.

    In addition these tips are designed to prevent misunderstandings and the resulting loss to your reputation which will arise if a buyer becomes uphappy after a sale.

    Best wishes on the successful sale of your web site!
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  2. Thanked by:

    Mark_Salter (29 December, 2008)

  3. #2
    Mia's Avatar
    Mia
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    Great ideas! I've always tried to post as much information as I can when listing a site including images of stats, earnings, etc. I think that is what has really helped get them sold.

    Lately things have been a bit difficult to sell. I'm not seeing the high prices I once saw, though I did get $14k for one recently. Just the domain. They were not interested in the site.

    I've got a directory I am trying to sell and have not seen a single bite. Not sure what that is about. Of course I never set a BIN as you suggested, much less a starting bid. I just said I'd like to see about a G for it.

    I'll have to repost it using your BIN and starting price suggestions.

    Thanks Will. Great info!
    Jer - OWNER HostDrive.Com and HostingLizard.com

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    DomainMagnate's Avatar
    DomainMagnate is offline Super-Duper Moderator
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    Quote Originally Posted by Mia View Post

    Lately things have been a bit difficult to sell. I'm not seeing the high prices I once saw, though I did get $14k for one recently. Just the domain. They were not interested in the site.
    Was it WisconsinWireless.Net? I recall seeing it on dp. Couldn't believe it went for that much, this is pretty amazing!

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    Will.Spencer's Avatar
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    Quote Originally Posted by Mia View Post
    Lately things have been a bit difficult to sell. I'm not seeing the high prices I once saw, though I did get $14k for one recently.
    Very nice!
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

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    Mia's Avatar
    Mia
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    Quote Originally Posted by DomainMagnate View Post
    Was it WisconsinWireless.Net? I recall seeing it on dp. Couldn't believe it went for that much, this is pretty amazing!
    That'd be the one.

    Like I always say, "its worth what someone is willing to pay for it."

    That's pretty much it.
    Jer - OWNER HostDrive.Com and HostingLizard.com

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    DomainMagnate's Avatar
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    Quote Originally Posted by Mia View Post
    That'd be the one.

    Like I always say, "its worth what someone is willing to pay for it."

    That's pretty much it.
    yep very true, well done

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    Will.Spencer's Avatar
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    "Wisconsin Wireless" is a very nice commercial term and it's awesome for a business in that niche.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

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    MeetHere's Avatar
    MeetHere is offline Newbie Net Builder
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    nice tips there.
    Buyers would love such details description too.

  10. #9
    Mark_Salter is offline Unknown Net Builder
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    Excellent tips. I recently sold a weight loss blog in DP for $1450 which included turning it into a membership site. The buyer also gave me a new project to create for him.

    That was my 1st website sale and I must admit I think was fortunate and lucky to get such a good price and on day 1 of listing.

    I won't post any new sales until early 2009.

    Regards
    Mark
    Internet Marketing Training, Resources and PLR at The Giants of Marketing

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    5starpix's Avatar
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    Wow, thats really in-depth! Thanks for the tips,

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