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Thread: Facebook as a backdoor to brand-oriented Google

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    memenode's Avatar
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    Facebook as a backdoor to brand-oriented Google

    I could be wrong about this, and it's just a thought, but I wanted to put it out there for opinions.

    We have Google that rewards branding over relevancy, making it more difficult for small businesses to make it on the first page of results if they don't have any of this brand juice.

    On the other hand we have Facebook (and other social media), which seems to be all about reputation of a given site, service, product or company. If you're offering something that's awesome, cool or useful to a lot of people, and present it in the right way you can get the likes. Since likes are associated to your product/service/site/business name this seems to be a perfect funnel for creating a brand.

    In a nutshell, Facebook allows you to create a brand, and Google rewards these brands with further traffic. Small businesses left without much choice might end up switching to social media marketing in droves, and all they have to blame is Google itself. Remember the fact that the two are big competitors that like to dislike each other and you can see a funny side to this as well.

    Of course, this may be why Google itself is pushing into social media as well, but who here is willing to bet they'll be able to dethrone Facebook and Twitter any time soon?

    Thoughts?

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    Hi,

    I wonder how long the facebook fad will last? I call this a fad only because weren't people saying about the same thing with myspace? I don't here anybody making many comments about them much.

    Everything kinda runs hot and then cold, or Cold slow start then Hot. I feel the key is to reinvent your site every few years is important and by that I feel is more then just a theme change.

    I feel google by slowing adding services has got that down, yet never lost track of how they started with just a search engine.

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    It does raise a good question though on how much a Facebook and twitter profile + activity count towards brand quality in Google's eyes now...does this mean if your site doesn't have both you're losing out in some fashion?

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    rome9t9's Avatar
    rome9t9 is offline No Longer Loves SEO
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    To be honest, I find Facebook and Twitter better than Google.. With FB and Twitter, we can really say Content is King.. If your content is powerful and interesting you will definitely get likes and followers. But it is not the same with Google.

    Facebook with its 630 million crowd and Twitter with its 200 million crowd are one of the best places to gain authority in a niche. Just produce good content, gain authority, likes and followers and link it to your site. This will brand you as an expert which may help you in Google.

    Myspace might have been a fad which was replaced by Facebook but the essence remains the same, Social Media. And I certainly don't want Google to get a foothold in social media... don't want just one company ruling the internet.
    memenode likes this.

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    memenode's Avatar
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    Quote Originally Posted by Sami4u View Post
    Hi,

    I wonder how long the facebook fad will last? I call this a fad only because weren't people saying about the same thing with myspace? I don't here anybody making many comments about them much.
    It could be argued that in a fast moving world of technology everything is a fad, so it just depends on how long a time you want to allow something to remain "hot" before deciding it's the real deal and not a fad. I'd say Facebook is not a fad, even if it should happen that it dies out in a few years (which seems quite unlikely).

    What certainly is not a fad though is social media in general. It's a natural effect of internet's growth into global ubiquity. Social media emulates and enhances upon offline relationships and behaviors, and so it comes naturally to most people.

    Quote Originally Posted by rome9t9 View Post
    To be honest, I find Facebook and Twitter better than Google.. With FB and Twitter, we can really say Content is King.. If your content is powerful and interesting you will definitely get likes and followers. But it is not the same with Google.
    Exactly. And as we've discussed elsewhere, it is also not as rewarding to try and spam on Facebook, because as soon as people get caught up with it their ability to run you down is far more potent. I guess it comes down to the fact that in the Google paradigm the ones with power are webmasters, those that can easily create and manipulate links. In the social media paradigm, everyone who knows how to click a button (whether it was "like", "Add as Friend", "Share" etc.) has the deciding power.

    In a sense, with social media the algorithm does less, the people do more, and so we find ourselves having to optimize for the people, not for the robot. Bingo! That's kinda the holy grail of quality and value oriented internet marketing!

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    We have Google that rewards branding over relevancy, making it more difficult for small businesses to make it on the first page of results if they don't have any of this brand juice.
    Isn't it easy for a small business to get first page results since they will tend to have their own brand with low competition keywords, maybe linked to a local area? e.g. smalltowntennissupplies.co.uk as a theoretical example.

    In my city I easily achieved #1 in G for a local restaurant based on keywords rather than needing a brand to promote.

    But I do think that it's a good idea to have a FB page for a business for the social marketing side of things. All avenues of promotion should be pursued IMO.

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    It probably depends on a niche you're in. Some will be less saturated with big brands than others, giving you more room on the first page of results.

    It could be that what I've read about gave the impression of this problem being more rampant than it really is. Maybe I shouldn't underestimate some SEO's tendency to proclaim a doomsday whenever they personally get an unlucky streak.

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    Brands tend to be protected by trade marks etc. So they have to be avoided in affiliate marketing promos.

    But I think that it is easy to create a new local niche brand to rank #1 in search engines. And I have put this into practice by combining the local town/city name with the niche a few times before.

    If you are first with the idea for a brand name and publish it online, then I think you don't have to trade mark the term (avoid the expense). In patent terminology, it is "prior art" (not new).

    SEO's maybe want you to believe that it is hard so as to hire them to take care of it for you? Maybe?

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