Originally Posted by
TopDogger
Personally, I have never agreed with the focus on social networking to achieve better rankings. It is completely artificial, it is easy to fake, the overwhelming majority of business owners have no interest in social networking unless it can drive business (in most cases it does not do this), and most people over 40 have a difficult time understanding what it is and how it works.
Almost all new Google employees are in their early 20s and are fresh out of college. They have a keen interest in social networking and they like it. But that is not a reason to force it on everyone else. Forcing people to use social networking because they need to use it in order to drive Google traffic takes away the freedom of the Internet because it coerces people to do something they would not normally do. That does nothing to provide natural signals regarding the popularity of something on the web.