I totally agree that facebook is a great sales tool to boost your business. You can use it for FREE to market your products and business. Imagine how many people already have a facebook account. You just need to follow certain sales tips and techniques to get those people as your customers. For me, I have three strategies to make Facebook a great marketing tool.
1) Create a Fan Page
You may add applications, events, newsletter sign-up pages, etc. and promote to your friends in facebook. Then, if someone becomes your fan, your updates on your page will show up on their walls giving you more exposure.
2) Use the Extras
Facebook has lots of applications that can help you give social life to your business. You can plan events, upload videos, hold contests and polls. You can use facebook as a great promotion tool for your business.
3) Join Groups that Match your Business
There many different kinds of facebook groups that you can join. Some of those can provide valuable info about professional connections. You can search for groups that is of interest to you and is relevant to your business. But it would be even better if you'll create your own group for your business. By creating a group for your business, you can network with like minded people, customers, partners, and associates.