memenode (8 July, 2011)
The business evaluation for the major social networking sites are another dot com bubble. MySpace is a good example of the 'social hype' in overpriced evaluation.
I'm looking at 'micro Value' in the investment in time and resources that a business inputs into social networks and the corresponding returns. It appears to me that social media is a big time waster. Do I want may marketing manager spending all day on twitter and facebook?
The facebook wall doesn't appear to me to be that useful to market a business. It my opinion it's an adult version of myspace.
Facebook as you said can be successful for certain types of businesses with a large list of followers. The targeted adds appear to be working well and appears to be a good distrinution channel for coupons.
Facebook business account don't appear to be a great tool. It works. But it wasn't designed for that. It's like using tables for webdesign. It works but css is much better.
Social networking is a great tool. Though I wonder whether using imperfect social networks is the best way for a business to invest their marketing resources.
I wonder whether it would be more useful to put a Free Twitter Script like Floopo - Twitter Clone Script - Micro blogging software - Twitter Script - Free Twitter Script on your site and point your icons to it rather than to twitter. There's even an adsense module
Some other option include https://www.yammer.com/ [Only people with a verified company email address can join your company network], socialtext [intranet into a space for sharing conversations, connections and content] and jive.
I like the idea of using floopo to provide updates and socially interact. Many websites don't have a cms and the owner doesn't have any other option than to use third party networks. So, this may be a good option,. It may be more useful to spend the time on your own site.
Google has a lot of money. But they waste a lot of money buying things that they don't need.
The concept is is interesting in whether they will be able to levarage their many properties and search leadership.
memenode (8 July, 2011)
Of course not, at least not in the way that implies, sitting around just aimlessly chatting or status updating. Most times the social media marketing strategy might involve focusing on building content that will be interesting enough to get "likes" and "shares", and logging in to Facebook to help share it, and interact with people on your fan page, which increases your reputation and builds relationships and loyalty.
I admit though that at this point they're probably first gonna have to find you on a search engine before sharing or talking about it, but those further shares can be of benefit.
Google to Businesses: Don't Create Google+ Profiles Yet
Google is apparently aiming to make its social network better for businesses.
As far as businesses are concerned, social networking sites give most businesses an additional presence on the web, but not more than that. I don't really see a great social networking site for business out there.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
obviously. the whole marketing is now going to be based upon them in recent future I guess.
The recently introduced changes to Facebook will be a boon to social marketing if they don't result in too many people becoming annoyed. I wrote an overview here. Pretty much everything anyone does on Facebook will be recorded as social signals, not just likes and shares, and on top of that a lot more can be done through Facebook. It's almost getting to a point where certain internet users wont need to visit any other site but Facebook.com, and Google.com for a few searches.
It is a boon to marketeers in so far as this opens the doors to even better targeting (we couldn't dream of this level of targeting just a few years ago), and a lot more marketing options. On Facebook you'll be able to start an app that allows users to verb any noun as Mashable put it. It can be literally anything.
Of course, we already became dependent on a single big company for our traffic before (Google), and the way things are going with Facebook we might end up too dependent on them too, but that's another story.
In any case, if these changes go well with users, and marketeers see the potential (which I'm sure many will), then social is indeed the future. But then again, we're living in exponential times. "Future" can mean anything from a year to 10 years. If this fizzles out it will be only because something better spectacularly quickly takes us by the storm, but in these times that should always be a given. It also means calling something a fad is literally meaningless and pointless. In exponential times, everything can be as short-term as a fad.
Last edited by memenode; 21 December, 2011 at 17:31 PM.
I think that Social Media Sites can become the wave of the future. Facebook and Twitter have become giants in Online Social Media today. I have also come across new social networking sites which are Google+ which helps it's E-Mail Users to socialize and another site is corlif.com which also gives it's members the option of voluntary online charity. So apart from Chatting and Photo Sharing, I feel that Social Networking Sites are also providing net users with things like Online Charity, Helping Services for needy people in times of crisis ans other tools for tapping the potential of people.
Facebook is big, But the issue is that a third party has control of your social page and at any time it can be terminated.
A man in Israel just changed his name to Mark Zuckerberg after his FaceBook page was terminated due to a terms of service violation.
If vanity is the wave of the future internet I want nothing to do with it. lol
Prince Alwaleed and Kingdom Holding--a Saudi Prince--have invested $300 Million into Twitter. The investment is a 3% share of the company. This follows another $800 million investment last summer. So, that should total 11%
This puts the value of Twitter to $10 billion.
Saudi Prince Pumps $300 Million Into Twitter | TechCrunch