I just read this and have some questions?

Five Tactics to Help You Turn Facebook Likes Into Leads | Marketing

Can someone please places a few samples of what a good landing page should look like?

So is this like setting up pages on squidoo and other free sites for it said "to create a landing page for your Facebook page, which summarizes both what your page is about and what the person stands to gain from engaging with your page."

I thought these types of pages were old school yet this is a new article.

Ok so I am lost a little with portals and landing pages.

Thanks in Advance