m42

Michael Gray/GrayWolf appears to have spent some time delving into a gray area (no pun intended) that has long been on the minds of online social marketing mavens everywhere:

The Question:
"Can you monetize Twitter?"

The short answer:
"Yes."

Twitter Contests and Incentives - Do they Work

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krnchx

Guy Kawasaki speaks about this...here's a recording of a recent presentation, where he "shares" a bunch of his tricks about how he's using Twitter to help monetize his alltop sites.
Viddler.com - Guy Kawasaki talks to EO Vancouver - Uploaded by mjagger

Warning: First 5 minutes are boring, but it gets better...