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I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.
Charles (20 January, 2009)
Twitter gives a user fragments of information (in terms of opinion, ideas, and feedback) as a micro-blogging program. One can follow many other users and enter into “conversations” with them. This program is often used to send out messages and take advantage of the attention that other users give. This translates well into self-promotion and even marketing.
Twitter is simply another channel which can connect one’s brand to current and future customers. It works on the concept of “ambient intimacy” which allows on to come into contact with people one may not otherwise encounter, due to time and/or space constraints.
Twitter is useful to modern business as it can be employed to manage information and focus. Twitter can be a tool for customer and market research. A user can observe how “influencers” perceive a certain product or service, for example, and shed light on what these people are talking about. These users may even give one ideas on how to improve a certain brand, or how to create a brand in itself.
Evidently, Twitter can be a tool for generating traffic. Inserting links into a profile or conversation can lead Internet users to a webpage or site. This is vital if you are able to reach out to these “influencers” early on.
Twitter use has a low learning curve – anyone can pick it up and use it without much effort. Due to the large scope of the platform, targeting your demographic can be and measuring their level of awareness can be difficult at times. In terms of acquiring leads, it may not be very effective.
There is no option in Twitter to directly advertise (as opposed to other networking sites). Marketing with Twitter is a two-way street, needing much of the time and participation of the business owner or marketer. This can highly influence one’s Internet habits and everyday life.
Using Twitter effectively requires an active investment of effort and attention. One determines his or her own extent of involvement and gathers benefits depending on this. Listening, answering, and constantly updating your marketing style are integral.
Twitter can “streamline” professional life. One can use it to:
- Establish branding
- Acquire feedback
- Employ people
- Guide traffic
- Create networks
- Inform clients
- Analyze information
Twitter may have gained a bad reputation due to its misuse, but many creative users tap into the potential of their business through intelligent application – to access the market niche, obtain new business, and essentially get ahead of the competition.
Will.Spencer (10 February, 2009)