Results 1 to 3 of 3

Thread: Is Googlebot Skewing Google Analytics Data?

  1. #1
    m42's Avatar
    m42
    m42 is offline Administrator
    Join Date
    Dec 2008
    Posts
    725
    Thanks
    686
    Thanked 493 Times in 299 Posts

    Is Googlebot Skewing Google Analytics Data?

    The question posed by Daniel Waisberg of Search Engine Land:
    Is Googlebot Skewing Google Analytics Data?

    His Findings:
    "If we look at the behavior of this bot, we see a very low time on site, very low pages/visit, and very high percentage of new visits. This might be due to the fact that the bot does not fetch cookies, which is essential to accurate analytics tracking....

    Statistically speaking, this means that the Googlebot is an outlier, which is a data point that lies outside of the overall pattern of a distribution. It means that it can distort the numbers. In the example above, just a few visits with very low time on site and percentage of new visits can significantly decrease the overall average time on site andpercentage of new visitors, which is clearly bad for someone looking at the overall behavior of visitors."


    Waisberg offers a solution to this in the form of creating a filter to exclude Googlebot from your Google Analytics profile.

    Is Googlebot Skewing Google Analytics Data?
    (

    Diet Fads

  2. Thanked by:

    Nick (6 August, 2009), Oranges (8 August, 2009)

  3. #2
    Nick's Avatar
    Nick is offline Newbie Net Builder
    Join Date
    Jul 2009
    Location
    Tampa, FL
    Posts
    77
    Thanks
    15
    Thanked 16 Times in 14 Posts
    Naturally, I would have assumed that visit duration and frequency wouldn't include Google's own bots when using Google Analytics, but it's nice to know there is a solution.

    Thank you for sharing this information.

  4. #3
    m42's Avatar
    m42
    m42 is offline Administrator
    Join Date
    Dec 2008
    Posts
    725
    Thanks
    686
    Thanked 493 Times in 299 Posts
    Curiouser and curiouser....

    Google Analytics appears to have responded to that post today:

    The official Google bot does not execute Google Analytics javascript. We’re not sure what it is exactly, it could be anyone’s bot, some intern’s experiment, or other such traffic.

    Googlebot Makes An Appearance In Web Analytics Reports
    (

    Diet Fads

Similar Threads

  1. Goodbye Google Analytics
    By Sami4u in forum Managing
    Replies: 14
    Last Post: 26 February, 2011, 02:51 AM
  2. what happen to Google analytics ?
    By SonnyCooL in forum General Chat
    Replies: 4
    Last Post: 25 March, 2010, 06:21 AM
  3. Top Ten Myths About Google Analytics
    By Nic SEO in forum Stats
    Replies: 3
    Last Post: 16 July, 2009, 19:32 PM
  4. Google Analytics Certification
    By Melissa in forum Stats
    Replies: 13
    Last Post: 31 May, 2009, 20:20 PM
  5. Googlebot in Google Analytics?
    By tmongy in forum Stats
    Replies: 2
    Last Post: 28 March, 2009, 00:06 AM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •