Page 1 of 2 12 LastLast
Results 1 to 10 of 13

Thread: Top Ten Myths About Google Analytics

  1. #1
    m42's Avatar
    m42
    m42 is offline Administrator
    Join Date
    Dec 2008
    Posts
    725
    Thanks
    686
    Thanked 493 Times in 299 Posts

    Top Ten Myths About Google Analytics

    The Google Analytics Team recently compiled a list of the top ten most common myths and misconceptions regarding their analytics tool and posted it here for your viewing pleasure:

    Google Analytics Blog: Web Analytics Tips & Tricks: Top Ten Myths About Google Analytics
    (

    Diet Fads

  2. Thanked by:

    ankit (1 June, 2009), Shenron (31 May, 2009), WebEvader (5 June, 2009)

  3. #2
    Loko's Avatar
    Loko is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Europe
    Posts
    964
    Thanks
    351
    Thanked 347 Times in 241 Posts
    Good read. I find the possibilities of G.A. indeed overwhelming and hope to find some time available to do the Conversion University. Besides that, the best experience can probably be gained by testing out all its features especially the custom fields.

  4. #3
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
    Join Date
    Dec 2008
    Posts
    5,033
    Blog Entries
    1
    Thanks
    1,010
    Thanked 2,329 Times in 1,259 Posts
    Myth #4 can be quite true. I've seen some data in GA recently which just isn't possible, and some data which conflicts directly with other GA data. Both screens can't be accurate.

    But overall, GA is a freakishly good free tool -- even if it does require a week of studying to use the tool to reasonable degree of effectiveness.

    I hope Google is enjoying all of the data it's gathering and storing from me and my site visitors. I have trouble imagining that it's worth what they are (in effect) paying for it.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  5. #4
    hendricius's Avatar
    hendricius is offline The Interwebs are mine!
    Join Date
    Jul 2009
    Location
    Hamburg, Germany
    Posts
    527
    Blog Entries
    1
    Thanks
    21
    Thanked 50 Times in 37 Posts
    Great contribution friend, though some of the myths are not that much familiar to me, it is helpful. It's a good read, but have to do some implementations to get better idea and practical knowledge...

  6. #5
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,100
    Thanks
    349
    Thanked 917 Times in 701 Posts
    That is a bit of a marketing spin post on the part of the GA team.

    I see the following myths as being untrue.

    MYTH 2: Google Analytics is basic and doesn't have any "advanced" features or metrics

    When compared to real web analytics tools, it is relatively basic. However, you do get what you pay for because advanced web analytics tools cost upwards of $500. The problem with advanced analytics tools is that companies only rarely use the tools for anything other than tracking traffic, which is provided for free with AwStats or Webalizer. The learning curve with advanced web metrics tools can be substantial.

    MYTH 4: Google Analytics is not really accurate

    We know it is not accurate and cannot capture information when a user has JavaScript disabled in their browser, such as when security is set to High in IE.

    The real problem is that Google does not offer a comprehensive manual or training program to familiarize users with its features. If there is one, I am not aware of it. I've learned more from reading books that I bought. I find AwStats to be more useful and less cryptic.
    Last edited by TopDogger; 22 July, 2009 at 12:48 PM.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #6
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
    Join Date
    Dec 2008
    Posts
    5,033
    Blog Entries
    1
    Thanks
    1,010
    Thanked 2,329 Times in 1,259 Posts
    Quote Originally Posted by TopDogger View Post
    The real problem is that Google does not offer a comprehensive manual or training program to familiarize users with its features. If there is one, I am not aware of it.
    What Google has, they publish at their Conversion University.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  8. Thanked by:

    TopDogger (22 July, 2009)

  9. #7
    Sundance's Avatar
    Sundance is offline Net Builder
    Join Date
    Jun 2009
    Posts
    169
    Thanks
    2
    Thanked 10 Times in 10 Posts
    Quote Originally Posted by TopDogger View Post
    That is a bit of a marketing spin post on the part of the GA team.

    I see the following myths as being true.

    MYTH 4: Google Analytics is not really accurate

    We know it is not accurate and cannot capture information when a user has JavaScript disabled in their browser, such as when security is set to High in IE.

    The real problem is that Google does not offer a comprehensive manual or training program to familiarize users with its features. If there is one, I am not aware of it. I've learned more from reading books that I bought. I find AwStats to be more useful and less cryptic.
    I also loved AWStats over Analytics as well. There used to be a rather large gap in what Analytics was reporting compared to AwStats in terms of visitors, bounce rate, time on site, unqiues etc etc, I moved my Analytics code from footer to header, and it helped close the gap some, but its still beyond 15% difference for some reason.
    Xbox 720 Next Generation Console - Video gamers check it out!

  10. #8
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,100
    Thanks
    349
    Thanked 917 Times in 701 Posts
    Quote Originally Posted by Will.Spencer View Post
    What Google has, they publish at their Conversion University.
    Thanks. I will check out that page.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  11. #9
    Loko's Avatar
    Loko is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Europe
    Posts
    964
    Thanks
    351
    Thanked 347 Times in 241 Posts
    Quote Originally Posted by Sundance View Post
    .. I moved my Analytics code from footer to header, and it helped close the gap some, but its still beyond 15% difference for some reason.
    Care to enlighten me what makes the difference ?

  12. #10
    Shawn's Avatar
    Shawn is offline Net Builder
    Join Date
    Dec 2008
    Location
    Dominican Republic
    Posts
    165
    Thanks
    10
    Thanked 25 Times in 22 Posts
    That list says that Google uses only 1st party cookies and I had to scratch my head - On my site a 1st party cookie would be one of my own and third party would be something, well, like a Google analytics cookie......

    Did I miss something here?

Page 1 of 2 12 LastLast

Similar Threads

  1. Adding (www.) At Google Analytics
    By 5starpix in forum Stats
    Replies: 5
    Last Post: 27 September, 2009, 07:46 AM
  2. Google Analytics Question
    By jakki in forum Stats
    Replies: 10
    Last Post: 16 September, 2009, 07:30 AM
  3. Top Ten Myths About Google Analytics
    By Nic SEO in forum Stats
    Replies: 3
    Last Post: 16 July, 2009, 20:32 PM
  4. Google Analytics Certification
    By Melissa in forum Stats
    Replies: 13
    Last Post: 31 May, 2009, 21:20 PM
  5. Googlebot in Google Analytics?
    By tmongy in forum Stats
    Replies: 2
    Last Post: 28 March, 2009, 01:06 AM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •