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Thread: Understanding bounce rate?

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    Mike Dammann's Avatar
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    I would assume bounce rate also depends on your advertising strategy. If you mass email and play a number's game, 36% might not be that bad considering the amount of traffic the strategy generates.
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    Multimastery is offline Net Builder
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    Bounce rate is a Google Analytics metric that calculates how many pages a person visits on your site. So to explain it simple, if a visitor enters your site and exits on the same page they entered on - then you will have a high bounce rate (because Google feels since the visitor only visits one page on your site that they somehow didn't like your site).. But if the a visitor visits another page (or several pages on your site before leaving), then your bounce rate will be lower (because Google feels that if the visitor visited more than one page on your site they liked your site).

    However, I feel that bounce rate is a seriously flawed metric in Google analytics. They should also consider the amount of time a person spends on a page when determining bounce rate - not just whether a a visitor visited another page on your site or not. What if the visitor simply found what they were searching for on the first landing page?... Or what if someone saw an interesting Google ad on the site and decided to click it? (which is what they're designed for, to draw the visitor away) ... Or what if you have a single page site?

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    Quote Originally Posted by CoreyFreeman View Post
    That's somewhat bad. In a perfect world, your bounce rate would be 0. Basically that's the percentage of traffic that comes to your website and then immediately leaves.
    I think that sometimes robots and spiders can trigger a "bounce." You aren't ever going to see a 0 as long as bots can create a false bounce.

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    However, I feel that bounce rate is a seriously flawed metric in Google analytics. They should also consider the amount of time a person spends on a page when determining bounce rate - not just whether a a visitor visited another page on your site or not. What if the visitor simply found what they were searching for on the first landing page?... Or what if someone saw an interesting Google ad on the site and decided to click it? (which is what they're designed for, to draw the visitor away) ... Or what if you have a single page site?
    It's difficult for G to measure exactly how long a visitor stays on a page unless they can track the IP address (or browser cookie) moving from one page to another web page via Javascript code to make an http request to their server.

    Time on page A = (time stamp when landing on page B or when leaving page A) - (time stamp when landing on page A)

    This gets more difficult with pages left open in browser tabs, or the user is using multiple web browsers.

    It's easy to measure when a visitor clicks on an Adsense unit though.

    I expect that bots may not affect bounce rate measurements much since they don't need to use Javascript.

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    Bounce Rate is a Google Analytics feature, Google Analytics is called through JavaScript, bots cannot execute JavaScript (JavaScript is executed in a browser while rendering a page), therefore bots should not add to the Bounce Rate. If they did, the Bounce Rate for most popular sites would probably always be 90%+.
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    Quote Originally Posted by Mike Dammann View Post
    I would assume bounce rate also depends on your advertising strategy.
    It will depend on how we will use content to reach targeted visitors. Regular visitors will produce new visitors for the site because of the sharing and recommendations from the targeted visitors.

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