Thread: Understanding bounce rate?

Hi,

Please explain to me what exactly google analytics shows as Bounce Rate.

My bounce rate is 36%.
Is that good or bad?

Thank you,

Kapil

Originally Posted by kapilc

Hi,

Please explain to me what exactly google analytics shows as Bounce Rate.

My bounce rate is 36%.
Is that good or bad?

Thank you,

Kapil

That's somewhat bad. In a perfect world, your bounce rate would be 0. Basically that's the percentage of traffic that comes to your website and then immediately leaves. You want to keep your bounce rates low by:

1) Offering something of value that encourages visitors to say.
2) Building links to relevant pages that visitors want to see.

Originally Posted by Sneakyheathen

That's somewhat bad. In a perfect world, your bounce rate would be 0. Basically that's the percentage of traffic that comes to your website and then immediately leaves. You want to keep your bounce rates low by:

1) Offering something of value that encourages visitors to say.
2) Building links to relevant pages that visitors want to see.

I have to disagree, a bounce rte of 36% is great!
Most sites have a bounce rate between 50-75%.

Originally Posted by Farrhad A

I have to disagree, a bounce rte of 36% is great!
Most sites have a bounce rate between 50-75%.

I said "somewhat." :P I'm picky like that, haha.

As Corey said, bounce rate is the measure of traffic that comes to your site and leaves immediately. In addition to offering good contents and gifts to visitors, the first step to decrease your bounce rate is to make your site load faster. Often people just click the "back button" when it takes ages to load your site. However, this is still registered as a visit.

Create good landing pages and also regularly check for your broken links that lead to HTTP 404 errors.

Once in a while, create a sneeze page (pages that link to other pages on your blog or website) to keep your visitors longer on the site.

Originally Posted by Forsaken

As Corey said, bounce rate is the measure of traffic that comes to your site and leaves immediately. In addition to offering good contents and gifts to visitors, the first step to decrease your bounce rate is to make your site load faster. Often people just click the "back button" when it takes ages to load your site. However, this is still registered as a visit.

Create good landing pages and also regularly check for your broken links that lead to HTTP 404 errors.

Once in a while, create a sneeze page (pages that link to other pages on your blog or website) to keep your visitors longer on the site.

Very well explained I was reading that around 10% is THE best which only few sites achieve.

mine is currently 14.3%

im pretty pleased about that, its gone down a lot since i last checked.

i never realised how awesome my bounce rate was compared to other websites.

wait! i thought the higher the percentage, the better?
if i got for example 70%, then my visitors stays longer on my site.
if i got about 14%, then the user leaves immediately after seeing the page. correct?

Originally Posted by garfish

wait! i thought the higher the percentage, the better?
if i got for example 70%, then my visitors stays longer on my site.
if i got about 14%, then the user leaves immediately after seeing the page. correct?

no ...
opposite it means 70% of user bounce out, it ain't good

I really believe that bots are the major cause of bounce rates.