I used it for a keyword that I was targeting. The alerts brought me news, interesting information and sometimes a place where a link could be dropped.
I was wondering if anyone else has used Google Alerts as a tool to be alerted of new backlinks and indexed pages?
I've only now just discovered this (I'm a little slow sometimes)
I've found if you go to Google Alerts and put in queries such as link:www.yoursite.com or site:www.yoursite.com it can let you know when new links appear in the google SERPs.
Also if you change the "How often" setting to "as it happens" you'll pretty much no instantly when something new appears.
I'm using it to to track backlink growth on a few different sites myself.
If you haven't used or heard of it I am happy to have found something to share
Aussie, that's a great idea, thanks for sharing this technique with us
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