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Thread: Winner of UK Apprentice TV Show to start an SEO company

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    Andy101's Avatar
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    Winner of UK Apprentice TV Show to start an SEO company

    It's funny that the winner seems to know little about SEO despite proclaiming that he knows more than anyone about Digital Marketing.

    SEO was not actually mentioned but they called it "getting up the pecking order in search engines".

    And his company was set up as Climb Online where the UK and .com domains were already taken. And the #1 ranking site is as you might guess, about rock climbing. It looks like they are not planning to sell their domain since they added some keywords and a new page related to the show.

    And of course, real SEOs were quick to optimize pages for Climb Online and the show keywords. LOL

    To promote the services, he will use cold-calling sales people and outsource the SEO to "high-quality" experts overseas or employ coders in house on 25K/year salaries.

    It looks like the company will be 99% sales-focused and 1% technical.

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    Quote Originally Posted by Andy101 View Post
    It looks like the company will be 99% sales-focused and 1% technical.
    Sounds like the perfect recipe for another phone scam company.

    Maybe he could hire the Indian companies behind the Microsoft Technical Support Scams that have plagued the USA. I've received over 30 calls from those guys.

    No one in their right mind would start a legitimate SEO company today.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Andy101's Avatar
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    No one in their right mind would start a legitimate SEO company today.
    Really? I still think that I can do SEO ok

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    Read what I said again. "No one in their right mind would start a legitimate SEO company today."

    I'm not saying SEO no longer works, but the money is gone from SEO. By the estimates I've seen, more than 70% of the SEO companies have gone out of business. Most that remain are scamming people because there is very little that they can do unless they write content. Hiring a legitimate SEO company is no longer cost effective for most small businesses. The legitimate SEO agencies primarily write content and troubleshoot sites that have been penalized by Google.

    It is also much harder to find SEO clients.Too many site owners are aware of Google's Panda and Penguin updates and they think SEO is harmful. It might be different in Japan, but that what I see in the USA.

    There are still plenty of scam SEO companies. I get calls from them regularly because of the range of web sites I own. I still see companies who guarantee top rank positions, which is not possible unless it's for their selected keywords, not yours. I see guaranteed traffic scams, which are all scams. A couple of weeks ago I received a call from a guy who offered to submit one of my sites to 1000 directories, which he called a "requirement for good rankings in Google."

    A WordPress client I recently picked up was paying SEO.com $100 per month for search engine submissions, which were completely ineffective. He was shocked when I told him that submissions have been obsolete for over 10 years.

    The guy that you saw on the TV program is obviously looking to start a scam company. There is always money to be found in scams.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Andy101's Avatar
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    Ha ha, it still makes sense to start a non-legit SEO company.

    Of course the term SEO is obsolete now. Like fettling the carbs on a petrol motor to get more power without much effort.

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