I purchased the Ice-Host WHMCS website templates about 3 weeks ago. I have found the templates and corresponding graphic images to be of excellent quality.
The method that Jack has used to instantiate variables is simple to understand yet robust enough to handle enterprise level sites. Yet still be easy to make additions and otherwise customize.
Not "hard coding" text as part of the graphic images is an absolute plus also the mark of a professional.
I have looked at and even purchased several professionally completed WHMCS templates. Although some were very good. None are as complete or as easy to edit/customize as Zomex's web site packages.
If you are new to the hosting industry. Just starting out with WHMCS. You can not go wrong with one of Zomex's web site packages for WHMCS. The package will give your clients something very function as well as very pleasing to look at. The package will get you past that initial creativity hump and look professional while you learn the ropes.