SEO for Proxies
I thought it would be better for this guide to be a bit more general, rather than going into details for each proxy script such as Zelune, Glype, PHProxy etc etc and making it easier for this small but informative guide to flow.
The guide is going to cover the following topics:
- What is SEO
- Keyword Research
- On-Page Proxy SEO
- Building Backlinks
What is SEO
SEO stands for search engine optimisation (or with a 'z' as americans would put it, optimization) and is basically the process of optimising a website and building backlinks in order to increase it's rankings in search engines. It's definitely one of my favourite ways to build quality traffic to a proxy and can lead to a large amount of traffic over a small period of time if you know what you are doing. Don't expect great results to come instantly and add in a little bit of hard work and hopefully that extra traffic will start converting into some nice dollars.
This is probably the most important part of the proxy seo process, get this wrong and it's going to waste you a lot of time with the next parts so pay attention. The aim of keyword research is to find keywords relating to proxies that people are actually using when performing searches on search engines like Google, Yahoo and Ask. If you are trying to rank for your own name go ahead, but its pretty pointless if it's not going to bring in any extra traffic, why? Because nobody was searching for it before you came along!
Some of my favourite keyword research tools include this ones from word tracker, one from SEObook and Google Adwords estimation isn't bad either. Using one of these tools we perform the following query: Proxy
What we see here is a list of keywords that people have been searching for on the Dogpile search engine, this is pretty accurate to what people search for using the more popular search engines. On the left of the keywords you will see how many searches are being used for those keywords (estimate), and as you can see there are a lot of searches being made on a monthly basis in the proxy niche. Now you may instantly think that you should try and rank for the term 'proxy', if so then feel free to go for it, if you dont mind waiting over a year to have any luck with such a keyword. Although it may bring the most potential traffic you should'nt go for something that is too difficult, some ones that come to mind to target include 'Bebo Proxy' and 'School Proxies' which bring less traffic but you are more likely to rank quicker for them and easier.
If you aren't sure which keywords to go for, why not start a thread on our Proxy Marketing Forums to get some friendly advice from fellow proxy webmasters.
Now that you know which keywords you are targetting (make sure you are happy with them) you can start editing your website to help increase the chances to start ranking for those terms, the firs thing you need to look at is the title tag
Title Tag: The title tag is probably the most important place you should have your keywords and try to keep any other text to a minimum, an example title would be 'Bebo Proxy ~ ProxyURL', if you keep just the bebo proxy there that's fine but you also want to help people remember your URL in future so I tend to put the name in the title as well for branding purposes.
Meta Data: This is certainly not as important as the title tag but it's worth having meta information in place, meta information means the description tag and the keywords tag, they can be formatted like this:
< meta name= " description " content= " description goes here " / >< meta name= " keywords " content= " keywords,go,here " / > (without the spaces)
Content: Some people go over the top on this one and it's certainly not needed, I would put it more important than meta data but not as important as title data, it doesn't take much to add your keywords in all three so why not? I put the titles of all my proxies in 'H1' tags which is thought to give the words inside a bit more importance. You may notice this makes the text very large but this can be styled to a normal size via CSS. I also add the keywords somewhere in the general content just to keep the whole site relevant around one theme
Remember that on-site content will only take you so far and don't keep tweaking it if you are not ranking, its the next section (the backlinks) that are really going to determine which site outranks another!
Backlinks are crucial if you want to start ranking in the top 10 results in the search engines for anything that is even mildly competitive, they are what the search engines (particularly Google) use to determine how relevant, authoritive and quality a website is, after all they do want to return the best search results to their users. When building backlinks you want to link to the site with the keywords that you have chosen to try and rank for. For example if I wanted the homepage of this site (clickalite.com) to start ranking for 'Web Proxy' I would start linking to it with the relevant anchor text like this, Web Proxy. Now that it's clear, here's some places and ways to build links:
Squidoo / Hubpages - These are both sites where you can sign-up, create a page on anything you want and include any backlinks that you want. If you are going to sign-up create something relevant and informative, remember that these sites wern't made just for people to drop links so try to create something unique and interesting then you can add a link back to your proxy site
Directories - These are one of the most common ways to build links back to your proxies, instead of just going for 1000 manual directory submissions try and keep it to a smaller amount 150-300 or just go for relevant proxy directories which is something I tend to do. It can certainly have a negative effect if you build too many backlinks too quickly.
Link Exchange - This isn't something I recommend but it's definitely an option so I'm going to include it here. Basically it means agreeing with another webmaster that if you link to them, they will link back to you. I've seen sites rank well using this technique but when there's many other ways to get one-way backlinks why give our your link juice to anyone else?
Paid Links - Once again, something I personally don't recommend but it can work, it's probably not worth the effort for a proxy website as it can cost a lot of money to keep links going on a monthly basis and really cut into your profits
Write Articles - Articles used to be a great way to get backlinks to your site and they can still work, you can write them on any subject and start submitting them to article directories or relevant blog authors. If you are submitting them to article websites you can include a link-back to your proxy in the author section of the website. If you are contacting bloggers ask them to link to you if they are going to post the free article
That's all for this guide, although proxies SEO can be a great way to drive traffic you can also Advertise on this website and get a lot of relevant, targetted proxy visitors.
Note: This article originally appeared at clickalite.com, but that web site is no longer online. If you are the owner of this content and object to this placement, please contact me.